Personal Branding was the reason why I got started online and, in fact, I have talked a lot about it from time to time in my blog posts.
Some of you have asked if personal branding has tangible rewards, and if somebody can make money through it. Well, I am here to tell you that, in most cases, you will not make any money to personal branding in the short-term.
Many people ask how did I start making money online and if I could help. I wanted to share some of my experiences while building my online business and to share how I did it.
I have been an online marketer for at least 5 years now with a thriving web development business, a managed WordPress hosting business, and social media marketing services business. Today, I do small-to-large scale website design/development projects for professionals and companies with an offshore development center in India.
It amazes many people when I say that I didn’t know the difference between a static web page and a blog post. I was already making a six figure income through my profession which had nothing to do with online marketing or websites.
Did you know that blogging is the best way to build your brand identity? It helps you, not just in reaching out to a maximum number of people, but it is also the most effective way to get your message out to the world.
Everybody I talk to understands the value of blogging. But, the biggest challenge people have is finding time to actually do it.
Starting a blog is one thing; staying consistent, and continuing to blog regularly, is another. That is where most people give up. In fact, I have seen blogs with good community fade away because the blogger couldn’t keep up.
When you think branding, do you think of a logo, an advertisement on TV, radio or on the internet? You are not alone if you do that because branding is yet another misinterpreted and misunderstood word.
Branding is usually identified with the practice of putting a symbol on a thing to indicate ownership. Companies have used their logos on the products they sell and campaigned to imprint their logs in people’s minds.
Recently, a gentleman sent me a review of my blog design and proposed that he could give me a better design and a better navigation for about $500.
Do you use your blog as a tool for building your credibility, authority and influence?
If you haven’t thought in that direction so far, you need to start clearing your blogging misconceptions quickly and start thinking of your blog as a tool to do so.
A lot of bloggers come to blogging to make quick bucks and very soon, they fade away once they begin to realize that there is no shortcut to success. Making legitimate money has never been and will never be so easy.
Should you build a brand image on your name or should you establish a company name and brand it while you remain invisible?
I had this discussion with a young online marketer from India several months ago who wanted to stay behind a company name for his own strategic reasons. And that topic seems to come back in different forms over and over. So, I decided to touch on that as well in this post.
People from one school of thought on branding prefer to establish a company name where they want to stay anonymously behind the scene. They do so for following reasons:
And then, there are others who believe differently. People like John Maxwell, Michael Hyatt, Neil Patel and others who drive their businesses by putting themselves up front. They build their own brand name bigger than any other brand identity of any other company that they run.
Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.
I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.
So, let’s talk about it!
As an entrepreneur, managing your brand reputation is very important. In today’s marketplace where social media is such a dominant marketing tool, you simply need to be on top of things on social media.
Do you really have to be on top of social media?
Well, not if you don’t want to grow your business by leveraging the power social media and internet marketing has to offer. You can simply ignore it and build your business slowly using traditional ways and it may still work the way it always has.
But if you want to be on the cutting edge and build your brand identity online to take your business on fast track, you can’t afford to ignore social media marketing. And that is when reputation management becomes an important aspect of your overall campaign.
If you have had a few jobs by now, you do realize how important your resume becomes whenever you are looking for the next opportunity. If you are an entrepreneur, you know how important it is that your prospect takes you seriously.
Over the years, I’ve helped many people in building their personal brand online. Yet, I’ve also met those who don’t believe in personal branding online though they do work very hard to build and maintain their brand value in traditional ways.
Working with people from various walks of life and helping them leverage the power of the internet and social media, has been a tremendous experience. The process of personal branding is a lot of fun and also challenging at times. It is fun because it is not just very engaging but also very rewarding when you do it right. But, it becomes a challenge when the process is broken.
Hashtags have now begun to get into the mainstream since Facebook adopted the concept in recent weeks. If you are on Facebook, you will see Hashtags in your news feed and when you click on anyone of them, you will see many other posts related to that topic.
If you have not been active on Twitter, you may not yet know Hashtags and their relevance. However, by the time you are done reading this post, you will know everything you need to know about Hashtags and how you can use them.
