Brand Image Archives - Kumar Gauraw

7 Important Elements Of A Powerful About Page

If you check into your Google Analytics, chances are that your About page (if you have one) is among the top 5 most visited pages on your website.

Especially, for your first time visitors, it is the most important page. Any new visitor who lands on one of your pages through organic search or any social media channels, it is the About page that they visit next if they like your content.

I have talked about it in the past and I want to talk about it one more time. This time, I want to talk about it in detail because as I was doing analysis of my conversion rate yesterday, I found something very interesting.

Updated On October 27, 2014 In Marketing About Page, Brand Image, Building Trust, Business Branding, Business Website Setup, Credibility, Personal Branding, Top Blogs

5 Principles Of Successful Brand Building

Kumar Gauraw

When you think branding, do you think of a logo, an advertisement on TV, radio or on the internet? You are not alone if you do that because branding is yet another misinterpreted and misunderstood word.

Branding is usually identified with the practice of putting a symbol on a thing to indicate ownership. Companies have used their logos on the products they sell and campaigned to imprint their logs in people’s minds.

Do You Need A Logo For Personal Branding?

Recently, a gentleman sent me a review of my blog design and proposed that he could give me a better design and a better navigation for about $500.

Updated On October 27, 2014 In Marketing Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding

How To Build Credibility For Your Brand Identity Through Your Blog

Kumar Gauraw

Do you use your blog as a tool for building your credibility, authority and influence?

If you haven’t thought in that direction so far, you need to start clearing your blogging misconceptions quickly and start thinking of your blog as a tool to do so.

A lot of bloggers come to blogging to make quick bucks and very soon, they fade away once they begin to realize that there is no shortcut to success. Making legitimate money has never been and will never be so easy.

Updated On October 27, 2014 In Blogging Blogging Guide, Brand Identity, Brand Image, Business Branding, Credibility

How To Become That Engaging Brand Your Target Market Loves

Kumar Gauraw

Should you build a brand image on your name or should you establish a company name and brand it while you remain invisible?

I had this discussion with a young online marketer from India several months ago who wanted to stay behind a company name for his own strategic reasons. And that topic seems to come back in different forms over and over. So, I decided to touch on that as well in this post.

The Two Schools Of Thought On Branding

People from one school of thought on branding prefer to establish a company name where they want to stay anonymously behind the scene. They do so for following reasons:

They think it will be easy to sell and walk out the company if it grows to a level where big players want to pay for it.
If something goes wrong, they can close the company and walk out clean to go and build another company without affecting their personal identity.
They believe it gives them a choice to start a business in any domain irrespective of their social status because nobody will know who is behind it.

And then, there are others who believe differently. People like John Maxwell, Michael Hyatt, Neil Patel and others who drive their businesses by putting themselves up front. They build their own brand name bigger than any other brand identity of any other company that they run.

Updated On July 7, 2014 In Business Brand Engagement, Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding, Engage, Engaging Brands, Listen, Relationships, Social Media Management, Target Market

A Comprehensive Guide To Personal Branding For Entrepreneurs

Kumar Gauraw

Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.

I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.

So, let’s talk about it!

Updated On April 15, 2014 In Business Blog Promotion, Brand Identity, Brand Image, Brand Reputation, Branding, Business Branding, Entrepreneurs, Online Reputation, Personal Branding, Social Media Marketing

10 Proven Strategies To Build Credibility And Trust Online

Kumar Gauraw

All things being equal, people will do business with, and refer business to, those people they know, like and trust.

You might have seen this incredible quote from international bestselling author, Bob Burg on my homepage already. Well, this is one my favorite quotes when it comes to business development. I truly believe that long term success of your business depends very heavily on this concept.

When it comes to building trust online, things get a bit tricky. Anybody can claim to be an expert at something by establishing a website and publishing some content worth a few pages.

Well, that means the competition is very high. Establishing your credibility and building trust online in such a steep competition is a solid uphill battle. And you must win this battle or else your business won’t see much success in today’s online world.

So, how do you do that?

Updated On November 21, 2013 In Business Brand Image, Brand Value, Building Trust, Business Growth, Credibility, Personal Branding, Self-Hosted, Strategy, Target Market

How To Monitor Your Brand Reputation On Social Media Using HootSuite

Kumar Gauraw

As an entrepreneur, managing your brand reputation is very important. In today’s marketplace where social media is such a dominant marketing tool, you simply need to be on top of things on social media.

Do you really have to be on top of social media?

Well, not if you don’t want to grow your business by leveraging the power social media and internet marketing has to offer. You can simply ignore it and build your business slowly using traditional ways and it may still work the way it always has.

But if you want to be on the cutting edge and build your brand identity online to take your business on fast track, you can’t afford to ignore social media marketing. And that is when reputation management becomes an important aspect of your overall campaign.

Updated On November 21, 2013 In Social Media Brand Identity, Brand Image, Brand Reputation, Branding, Engage, Google+, Social Media Marketing, Social Networking, Twitter And Facebook, Twitter Followers

Important Elements Of A Powerful Personal Brand Identity

Kumar Gauraw

If you have had a few jobs by now, you do realize how important your resume becomes whenever you are looking for the next opportunity. If you are an entrepreneur, you know how important it is that your prospect takes you seriously.

Over the years, I’ve helped many people in building their personal brand online. Yet, I’ve also met those who don’t believe in personal branding online though they do work very hard to build and maintain their brand value in traditional ways.

Working with people from various walks of life and helping them leverage the power of the internet and social media, has been a tremendous experience. The process of personal branding is a lot of fun and also challenging at times. It is fun because it is not just very engaging but also very rewarding when you do it right. But, it becomes a challenge when the process is broken.

Updated On September 29, 2013 In Social Media Brand Identity, Brand Image, Brand Reputation, Brand Value, Business Branding, Personal Brand, Personal Branding, Professional Branding

Top 9 Rules Of Branding Every Entrepreneur Should Know

Kumar Gauraw

The goal of a brand name is to attract more business, more customers towards it. The goal of branding is to influence the marketplace positively to drive more revenues.

Whether you are just starting out as an entrepreneur, or you have some business background, you know that we all are a brand name. Depending on how small or big our circle of influence is, we all have a brand value. We all influence people around us.

For a brand to be truly magnetic, to attract more people towards it, here are 9 most important rules of branding engagement. The more you are aware of these rules and the more you practice being sincere about your branding activities, the more magnetic your brand value is going to be with time. So, here you go:

Updated On July 27, 2013 In Business Brand Identity, Brand Image, Brand Reputation, Branding, Business Branding, Personal Branding, Professional Branding

Personal Brand Strategy – How To Do It The Wrong Way

Kumar Gauraw

The world is noisier than ever. The competition is extremely high. Whether you are looking for a new job or new business, you’ve got to stand out from your competition. Your personal branding efforts drive your size of success.

However, did you realize it isn’t something new? The need to stand out from your competition has always been important to your success. The methods have evolved, but the need is the same, isn’t it?

Your Brand Strategy Can Work Two Ways

Like anything else, you can do your personal branding as well two ways:

Do it the right way where you stand out and attract what you desire.
Do it the wrong way and people start running away from you. You still stand out. But people want to stay away from your brand name.

If you are serious about getting that dream job or growing your business to the next level of success, you want to do it the right way.

Updated On May 17, 2013 In Social Media Bashing Competition, Brand Identity, Brand Image, Brand Value, Personal Brand, Personal Branding, Social Networking, The Right Way, The Wrong Way

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Do You Need A Logo For Personal Branding?

The Two Schools Of Thought On Branding

Your Brand Strategy Can Work Two Ways

Disclosures