If you check into your Google Analytics, chances are that your About page (if you have one) is among the top 5 most visited pages on your website.
7 elements of a powerful about us page for your website whether it is personal or business website

Especially, for your first time visitors, it is the most important page. Any new visitor who lands on one of your pages through organic search or any social media channels, it is the About page that they visit next if they like your content.

I have talked about it in the past and I want to talk about it one more time. This time, I want to talk about it in detail because as I was doing analysis of my conversion rate yesterday,  I found something very interesting.

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All things being equal, people will do business with, and refer business to, those people they know, like and trust.

You might have seen this incredible quote from international bestselling author, Bob Burg on my homepage already. Well, this is one my favorite quotes when it comes to business development. I truly believe that long term success of your business depends very heavily on this concept.

Online Trust Building - Proven Strategies

When it comes to building trust online, things get a bit tricky. Anybody can claim to be an expert at something by establishing a website and publishing some content worth a few pages.

Well, that means the competition is very high. Establishing your credibility and building trust online in such a steep competition is a solid uphill battle. And you must win this battle or else your business won’t see much success in today’s online world.

So, how do you do that?

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As an entrepreneur, have you thought about having your own toll free number? I was fortunate enough to have a business mentor in my life who guided me through the process early on in my business career.

Taking Toll Free Call From Office - Business Lady Taking To Customer On Toll Free

As soon as I started my first business venture, my mentor recommended me to get a toll free number. Realizing that it was an important tool for my business, I got one right away. To me, as a business owner, it simply made sense to look like a business.

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Speaking of Personal Branding, first of all I encourage you to visit the post I wrote while launching my e-book Personal Branding GPS. If you haven’t taken a look at that article yet, go ahead and take a peek to see what Personal Branding is and why is it important to you no matter what your personal or professional goals may be.

Why Blogging Is Important For Personal Branding For Professional And Business Success

To briefly recap, you might want to be recognized for your talents, you might want to create a reputation in the online world to reach out a wider range of audience or you might want to build a business online using the talents and abilities that you are proud of.

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