Having a well-recognized and exclusive brand identity in the marketplace is the ultimate desire of every company, every entrepreneur. 

A strong brand identity adds tremendous power to the sales and marketing efforts for every business, in every profession. Therefore, all businesses strive to achieve this goal. Technology has made this a level playing field.

Creating Brand Identity Using Internet Marketing

Let’s discuss what it takes to create a distinct brand identity by leveraging the power of social media to create growth.

Brand Identity For A Business Organization

For a business, it is critical to plan the strategy to portray the right image to your target market. As a business, you want your company to set itself apart from the competition. You want consumers to buy your product and services. This requires a unique brand identity that your consumers can like, trust and remember.

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This very day can be the first day of your new life. It’s all your CHOICE.    ~Robin Sharma

This very day can be the first day of your new life. Its all YOUR CHOICE!

 

About Robin Sharma

Robin Sharma is a Canadian author known for 12 books, including The Monk Who Sold His Ferrari, The Greatness Guide and The Leader Who Had No Title.

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I came across a very interesting article today on DumbLittleMan.com that talks about the importance of following a proven system of success and why such systems should be followed to the core by those who seek success.

Your Own Resolution To Succeed Is More Important Than The System Of Success You Follow

The author cites very good reasons to when he suggests why one shouldn't get "creative" to invent a new system.   It is a very good article with great examples.

However, I have some reservations against the theory of just following the system without being fully convinced about it and here are my examples and reasoning:

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Personal Branding, I really believe, is the most important aspect of your marketing. It is particularly important to book authors, life coaches, entrepreneurs and public speakers because success in these professions depends on your credibility in the marketplace. The more the credibility, the better your chances are of success.

Personal Branding Is Extremely Important For Public Speakers-Book Authors-Writers and Life Coaches

What Is Personal Branding?

Wikipedia says : “Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book 'Think and Grow Rich' by Napoleon Hill.”

Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we have the ability to leverage the same strategies that make these celebrities or corporate brands apply. We can build brand equity and our online presence just like the celebrities and corporations.

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As an entrepreneur, soon after starting my first business, I realized that starting a business and then managing it properly is way more complicated than I originally thought it would be. In my case though, I did not even expect to make any money. I just started out to learn what it means to be in business for myself. I wanted to get a taste of entrepreneurship.

Entrepreneur Planning To Start A New Business Venture

However, on the way, I started to believe more and therefore, started to commit more towards making it happen. I think it all worked out great in my case since I started with no expectations.

What I’ve noticed though is, almost everyone who has worked for someone has at some point thought about going into business for themselves. It’s a great idea and because you can work for yourself, express your own creativity, and if you’re lucky, you may even have absolute financial freedom. Continue Reading…

Speaking of Personal Branding, first of all I encourage you to visit the post I wrote while launching my e-book Personal Branding GPS. If you haven’t taken a look at that article yet, go ahead and take a peek to see what Personal Branding is and why is it important to you no matter what your personal or professional goals may be.

Why Blogging Is Important For Personal Branding For Professional And Business Success

To briefly recap, you might want to be recognized for your talents, you might want to create a reputation in the online world to reach out a wider range of audience or you might want to build a business online using the talents and abilities that you are proud of.

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I was watching a Bollywood movie, Shaarabi recently where the multi-millionaire father is so busy building and managing his business that he has no time for his only son. As the story goes, the son (though kind hearted), turns into an alcoholic who hates his own dad.

Family Time Together-Parents Playing With Kids At The Beach In The SunPhoto courtesy of © Depositphotos/Yuri_Arcurs

While the movie is very entertaining it reminded me of the dangers of ignoring our family, our own loved ones, while we search for future happiness.

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The superstar motivational speaker and personal development legend, Zig Ziglar passed away on November 28th, 2012 at age 86. The sad news came along with this quote from him that has been a driving force in my life:

You can have everything in life you want, if you will just help other people get what they want. ~Zig Ziglar [tweet this]

Zig Ziglar - The Motivator Speaking To The Audience From The StagePhoto courtesy of Bill Butler

He was known for his clever way with words that inspired millions of people around the world to stop looking for shortcuts to success; and instead, earn it the old-fashioned way by rolling up their sleeves and getting to work.

His book, See You at the Top: 25th Anniversary Edition has been my all-time favorite. The incredible life lessons he shared in this book have inspired people from all walks of life around the world to take charge and make a difference in their lives. Continue Reading…

In a recent networking event, I had an opportunity to engage in a very interesting conversation with a senior sales manager of a large firm. I got a chance to ask him a few questions and learn a few things from him.

Top Sales Manager Sharing His Experience At A Networking EventPhoto courtesy of ©Depositphotos/Yuri_Arcurs

In a short conversation, he shared many little things he does regularly outside of his job responsibilities for his prospects and customers that have consistently helped him not just in keeping his existing clients pleased, but to grow his customer base tremendously by new referrals.

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I haven't seen a person who doesn't want to be successful in something. Everybody has dreams, everybody wants to be known for something, recognized for something – to be a success at something! Yet, success is always a minority in every field, in every walk of life.

Top 5 Excuses That Stop You From Embarking On The Success Journey

There are various reasons why people give up on their dreams at different stages of the journey. But those who do give up, always find an excuse to justify why they failed. In this post, however, let's discuss about top 5 excuses people give to justify why they failed to even embark on the journey:

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