This is a guest post by Dr. Steve McSwain, an author,speaker and an incredible leadership coach. Please feel free to connect with Dr. Steve on Facebook, Twitter or Google+
When you think “hamburger: what comes to your mind?
McDonalds? Perhaps.
steps-to-become-successful-thought-leader
What about “computers?”
Apple? Microsoft?

What about mobile phone providers?
…or, pizza? Lingerie? Airlines? Rental cars?

When I think of rental cars the first thing that comes to my mind is Hertz.

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