Tremendous Power Of Social Networking And LinkedIn

Kumar Gauraw

Forbes published an article on success of LinkedIn as business yesterday. Author of the article titled "How LinkedIn Has Turned Your Resume Into A Cash Machine", George Anders did a phenomenal job sharing several insights into the incredible success story of LinkedIn. 

Importance of LinkedIn and Social Networking In Job Search and Career Success

It is a truth that 40 years ago the theory was that companies provided a career for life. Creating a public profile that could win recruiters’ attention would have seemed rude

and risky. And then came a time when an average baby boomer was likely to have held 11 jobs over the course of his or her career, including “large numbers of short-duration jobs even at middle age”. So employees at all skill levels returned the favor. They stopped feeling much loyalty to their employer of the moment.

This change in mindset brought the idea of creating professional public profiles on the sites such as LinkedIn. Today, LinkedIn is a huge success that has left Monster like gigantic websites behind and marching ahead like never before.

Point is, whether you are a student, a job seeker, professional or a business owner, a LinkedIn profile is a must today to fire up your career growth and to be able to leverage the opportunities around you. This is absolutely the best time to brand yourself with a great profile and network with other professionals who would be beneficial for your career goals. There are plenty of opportunity if you choose to explore!

While I am a firm believer of personal branding and the positive impact social media can have on our careers, something happened just yesterday that I would like to share with you to demonstrate the power of social networking.

While having my morning coffee at the office, my phone rang. When I picked up, it was one of my Wipro coleagues on the line whom I hadn't spoken to in last several years. "What a pleasant surprize!" I thought while I asked how he got my number. He said he got my number through my LinkedIn profile.

He called me because one of his friends was going to face a job interview in the evening. She knew the name of the person who was going to be the interviewer and so, she found more about him using LinkedIn. He happened to be one of my connections and therefore I got this call. My friend wanted me to put a word with the interviewer so this candidate could have a better chances.

Events such as these happen everyday and it's amazing how social networking can be such a tremendously handy tool not only for the employers who screen the candidates on Facebook and LinkedIn, but also for the job seekers who can network their way to get the job they desire. This is absolutely awesome stuff! 

This week,  I am in the last phase of writing my new eBook on the Personal Branding and Social Media Marketing that will be out soon for distribution. I decided to write this book because I realized there are a lot of people we all know even then, who still do not understand (or may be they do not want to) the value of social networking. They are ignoring the reality and pushing their own careers backwards. They all need help and I expect to be able to give them one more push to get up and do something about this new trend!

Question: Do you know people in your friend circle who still think Social Media is a waste of time or it's for kids? How do you plan to help them be serious about it? Share your thoughts in the comments below, please!

Kumar Gauraw

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Kumar Gauraw is a Personal Branding & Social Media strategist helping entrepreneurs and skilled professionals achieve personal and professional success by developing leadership and leveraging the power of the Internet, Blogging and Social Media.

6 Awesome Thoughts So Far, Add Yours Now...

  1. Vijay Gupta

    Great post with eye opening facts and information, sir. Thank you for sharing.

  2. Om Prakash

     Naukri and Monster like websites are almost a thing for past except a few flames left for a few industries. But their market share is continuously being taken by LinkedIn and definitely every professional should take advantage of this trend.

    Story of your colleague is very motivating. Thanks.

  3. Kiran Patel

    I know who called you about the Job, Kumar 🙂 But I surely agree with you about the social networking and Linkedin. We need to be serious about it.

  4. Jagica Agnes Bartusek

    Great post Kumar and indeed an eye opener!  I am probably one of them Kumar! I would love to read your eBook and even take this conversation to the next level.  Regards, Jagica

    •  Thank you for your feedback mam. I look forward to learn more about you. I see that you downloaded my eBook today, already. If you have any questions or need any help, please feel free to ask. It will be my privilege to be able to answer them.

      • Jagica Agnes Bartusek

        Thank you Kumar.  I will read the eBook by tomorrow night and will be in communication with you.  Regards, Agnes

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