Hootsuite or Buffer, what social media management tool is the best for my individual situation? If this is the question in your mind, probably this post is going to help. I use both and I have clients using both the tools and they are happy with both as well.
Scheduling tweets and other updates to go out to the social networking sites at pre-defined times is not just quite popular, but it is almost a need now for various reasons.
Margaret Heffernan, the author of the book Willful Blindness delivers this incredible TED talk I just watched. In this brilliant talk, she shares the story of Dr. Alice Stewart from Oxford who was the first doctor to find out that the X-Ray of the pregnant women was the leading cause of Cancer in small children.
Margaret, in this talk, shares that, even though plenty of evidence, research results and public records were produced by Dr. Stewart, the authorities of European and American medical establishments took 25 years to abandon the use of X-Rays of pregnant women.