Social Media Marketing Archives

Things To Do Before You Launch A Brand New Website

Starting your own website doesn’t seem to be rocket science and, it’s not. But, having a plan in place to launch, knowing exactly what to do before and after the launch is very important for your success.

I have often wondered, and I have seen many of my friends beating around the bushes to find success after starting a new website. Sometimes, I have ended up making the same mistakes a second and a third time. If you have launched a website or are planning to, you know what I’m talking about.

With MisterAcronym.com website design and development in full swing, I am again thinking to revisit my launch plan of this website with my partner, Bill Butler. MisterAcronym.com is a creative project with the intention to entertain and educate, while helping our readers expand their vocabulary in English language in a very creative manner.

Updated On October 27, 2014 In Business Aggressive Marketing, Business Launch, Online Activities, Online Marketing, Planning, Social Media Marketing, Social Media Promotion, Website Launch, Website Setup

Is Google+ Worth The Investment Of Your Time And Energy?

Kumar Gauraw

When it comes to using social media as an entrepreneur, should you invest your time in growing your presence on Google+?

There are different purposes behind using different social networking websites. But, does Google+ deserve an investment of your time?

Updated On October 27, 2014 In Social Media Google Authorship, Google Plus, Google+, Social Media Marketing, Social Media Platform, Social Networking

10 Ways to Use Social Media For Things You Are Already Doing

Kumar Gauraw

Being effective means being able to manage our time in a productive manner and achieving productive activities. Going by that understanding, social media is usually considered as a time waster.

One of the biggest challenges for small business owners is to quantify the return on investment, this includes social media activities.

It is even harder for those with decent success in their business without using social media to even comprehend any productive use of social media.

Updated On July 7, 2014 In Social Media Business Owners, Entrepreneurs, Prospecting, Social Media Management, Social Media Marketing, Social Media Promotion

A Comprehensive Guide To Personal Branding For Entrepreneurs

Kumar Gauraw

Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.

I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.

So, let’s talk about it!

Updated On April 15, 2014 In Business Blog Promotion, Brand Identity, Brand Image, Brand Reputation, Branding, Business Branding, Entrepreneurs, Online Reputation, Personal Branding, Social Media Marketing

Essential Tools, Resources And Services From My Toolbox

Kumar Gauraw

We all need some tools and services to organize and manage things in our lives. I get questions about some of the resources I use and so, I decided that I should probably share this list with you.

A list like this is never static and I know I will update this list many times as I live my life and experience more changes.

But, I am eager to document here some of the important tools, products and services I use in my personal and professional life. This list is not just for your reference, but my own reference document for future as well.

I intend to share the entries in the list in the order of their importance within their category from my perspective. The idea is to give you an idea of importance although it’s not a rule to follow.

Updated On September 23, 2014 In Miscellaneous Blogging Tools, Email Marketing, Entrepreneurs, Favorite Books, GetResponse Autoresponder, Managed WordPress Hosting, Productivity, Shared Hosting, Social Media Marketing, Social Sharing, WordPress Security

How To Monitor Your Brand Reputation On Social Media Using HootSuite

Kumar Gauraw

As an entrepreneur, managing your brand reputation is very important. In today’s marketplace where social media is such a dominant marketing tool, you simply need to be on top of things on social media.

Do you really have to be on top of social media?

Well, not if you don’t want to grow your business by leveraging the power social media and internet marketing has to offer. You can simply ignore it and build your business slowly using traditional ways and it may still work the way it always has.

But if you want to be on the cutting edge and build your brand identity online to take your business on fast track, you can’t afford to ignore social media marketing. And that is when reputation management becomes an important aspect of your overall campaign.

Updated On November 21, 2013 In Social Media Brand Identity, Brand Image, Brand Reputation, Branding, Engage, Google+, Social Media Marketing, Social Networking, Twitter And Facebook, Twitter Followers

10 Online Activities You Should Avoid To Protect Your Brand Reputation

Kumar Gauraw

Did you know that there are more than 400 million tweets sent per day on Twitter? Did you know that there are more than 699 million active Facebook users every day? This list only grows when we start including other growing social networking sites such as Google+, Pinterest, Instagram and so on.

These stats only mean that the freedom, the ability to have your own platform where you can say things you like to say, has made social media so popular. The number of people adapting to social media, and at the speed of growth, is simply astounding.

Like anything else, this has given birth to two school of thoughts when it comes to social media:

Haters
Lovers

But wait, there is a third group as well. This belongs to those who use every opportunity to speak against it but can’t stay away from it.

Know What You Can And Can’t Do Online

Social media is the new media. It is here to stay, whether or not you and me like it. This is the way we are going to communicate and stay in touch with the world. This is the way businesses are being conducted, connections are made, jobs are being searched and new business ventures are being established.

Updated On September 29, 2013 In Social Media Google Plus, Online Activities, Online Presence, Online Reputation, Social Media Management, Social Media Marketing, Social Networking, Social Sharing, Twitter And Facebook

10 Twitter Basics You Must Know To Be Effective

Kumar Gauraw

Understanding Twitter is a challenge that many struggle with (I know I did for a long time). Many entrepreneurs fail to understand Twitter, fumble for some time trying to get followers and then fade away.

I meet people everyday who wonder if Twitter is really worth their time and they can’t figure out why this thing is so popular when it is so hard for them. At the same time, I also see many others who are on Twitter wasting their time all day long.

If you fall in any of these two categories, you need to go through this post. My goal today is to help you learn some Twitter basics and the best practices.

Updated On April 16, 2014 In Social Media Social Media Marketing, Social Media Platform, Social Networking, Social Signals, Twitter Account, Twitter Basics, Twitter Experience, Twitter Hashtags, Twitter Strategies

10 Amazing Benefits Of Blogging

Kumar Gauraw

Just a couple of decades ago, blogging didn’t even exist. It is relatively a new thing when we compared to some of the old ways of advertising, marketing or finding new business. However, there are about 200+ million blogs running on the internet today.

Blogging has established itself as the center of all online marketing where even big brands are paying a lot of attention to it.

Yet, I see so many people puzzled about blogging and its potential. Some are afraid that they are not good at this or that or something along those lines (just like fear of public speaking) while many others do not see it as a viable option.

But what concerns me the most is when smart people, who are successful at what they do, don’t see the point. They outrageously reject blogging as a viable marketing tool, thinking it is for people who have nothing better going on in their lives. Continue Reading…

Updated On August 29, 2013 In Blogging Advanced Guide, Beginners Guide, Benefits Of Blogging, Blogging For Success, Blogging Guide, Blogging Platform, Blogging Profession, Business Blogging, Creativity, Credibility, Experts Guide, Knowledge, Networking Opportunities, Professional Bloggers, Social Media Marketing, Time Management, Visibility, Writing Skills

All You Need To Know About #Hashtags On #Facebook

Kumar Gauraw

Hashtags have now begun to get into the mainstream since Facebook adopted the concept in recent weeks. If you are on Facebook, you will see Hashtags in your news feed and when you click on anyone of them, you will see many other posts related to that topic.

If you have not been active on Twitter, you may not yet know Hashtags and their relevance. However, by the time you are done reading this post, you will know everything you need to know about Hashtags and how you can use them.

Updated On August 29, 2013 In Social Media Brand Identity, Facebook Hashtags, Facebook Pages, Google Search, Hashtags Basics, Search Engines, Social Media Marketing, Understanding Hashtags

Know What You Can And Can’t Do Online

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