Being effective means being able to manage our time in a productive manner and achieving productive activities. Going by that understanding, social media is usually considered as a time waster.
One of the biggest challenges for small business owners is to quantify the return on investment, this includes social media activities.
It is even harder for those with decent success in their business without using social media to even comprehend any productive use of social media.
How many small business owners, especially home based business owners do you know who keep very low inventory levels of their products simply because they don’t have enough storage?
I have many friends who participate in distribution industry. Yet they do not keep any inventory of the products they sell. They do so simply because they want to avoid the cost. Cost could be the cost of products or even renting of a business storage facility.
Hootsuite or Buffer, what social media management tool is the best for my individual situation? If this is the question in your mind, probably this post is going to help. I use both and I have clients using both the tools and they are happy with both as well.
Scheduling tweets and other updates to go out to the social networking sites at pre-defined times is not just quite popular, but it is almost a need now for various reasons.
