Every business wants to harness the power of Digital Marketing. However, one of the very first steps you must take before planning for any marketing campaigns (let alone digital) is a thorough self-assessment.
The most fundamental questions we must ask before planning for any strategic communication activities (online or offline):
What do you want to say, to whom and for what purpose?
- Who are you?
- To whom do you want to communicate?
- What do you want to say and how do you want to say it?
To answer this seemingly simple question, you must consider the following as a business owner or as a digital marketer:Continue Reading…