Hootsuite or Buffer : Choosing The Right Social Media Management Tool

Kumar Gauraw

Hootsuite or Buffer, what social media management tool is the best for my individual situation? If this is the question in your mind, probably this post is going to help. I use both and I have clients using both the tools and they are happy with both as well.

HootSuite vs BufferApp - Should You Choose Buffer or HootSuite?

Scheduling tweets and other updates to go out to the social networking sites at pre-defined times is not just quite popular, but it is almost a need now for various reasons.

Yes, there are more sophisticated tools out there in the marketplace, but for small business owners, networking marketers, self-employed people, allocating a lot of funds for social media management is still not a priority. Hootsuite and Buffer like tools are a low cost efficient solutions and therefore popular. Both are incredibly easy to use, both are fit for purpose and both of them are highly recommended by the online community.

I am going to share some of the great features that make them a great choice. They are priced similar, they offer similar trial offers. But they both give unique experience. Here are some of the highlights:


HootSuite - The Social Media Management Made Easy

Hootsuite allows to connect up to 5 social networks with their FREE account which is really a good deal for a free account. If you need to connect more accounts, you will then need to buy their premium service.

It comes with some great scheduling features. Recently, they added a new feature to auto-schedule your posts that the tool will spread throughout the day for you if you utilize this feature. It is a solid addition to this already powerful tool.

If you prefer to schedule your tweets or status updates at your preferred timings, the tool provides a choice so you can be specific with date and time. Some people like this feature, some don't. I personally like the Auto-Scheduling feature since I let the tool decide the optimal time for my updates.

One of the best features I liked about Hootsuite is that it allows to do bulk schedule your tweets from a CSV file. Imagine you can populate your next 200 tweets in an excel sheet and the upload into the Hootsuite in 2 minutes. This is great! 

With every post you schedule, you can choose to publish it to Facebook, LinkedIn, Google+ and other networks. It can also track content publishing effectiveness comprehensively due to their tight Google Analytics integration. Hootsuite is powerful — even more so when you are on their premium plan.


Buffer - A smarter way to Social Media Automation Management

Buffer is the closest competitor to the Hootsuite, relatively new in the market that allows you to create tweets and status updates in a queue, and it publishes them out at pre-determined times of the day and week. They predefine optimal times of the day for you, but you have the choice to modify those.

Buffer automatically shortens any link you provide, as opposed to Hootsuite, where you enter the link in a separate box and click “shrink” before you can proceed. This feature makes Buffer a faster way to schedule the updates.

The third party integration of Buffer is one of the most convenient. You can use a number of different Web Apps or iPhone/iPad apps like Reeder or Flipboard that have Buffer integration built in. They offer plenty of browser-based add-ons that help with scheduling content on the go – which is a brilliant feature. I personally love these little apps and plugins and they save me a lot of time. Buffer is awesome!

With the free version of Buffer, number of updates are allowed to have only up to 10 scheduled updates in your queue at any given time. But once you go on the premium plan, they remove that restriction.

So, how do you choose the right Social Media Management tool for you?

My recommendation would be to try both of them. HootSuite and Buffer, both allow you to schedule your updates at your choice of date and time, or let the tool schedule them for you. Both charge same amount for their premium features. Trying their FREE version, is the best way to know which one works the best for you. Both offer 30 days FREE Trial on their premium service as well. Give it a shot and you will know if it is for you.

However, Hootsuite has one advantage over Buffer if that makes a difference. It has a bulk scheduling feature that allows uploading several tweets at once from a CSV file. If you like that feature, Hootsuite Premium is the only choice you have.

Question: Why do you think scheduling status updates for different social networks is important today? Are you using any Social Media Management tools?

Kumar Gauraw

Posts Twitter Facebook

Kumar Gauraw is a Personal Branding & Social Media strategist helping entrepreneurs and skilled professionals achieve personal and professional success by developing leadership and leveraging the power of the Internet, Blogging and Social Media.

10 Awesome Thoughts So Far, Add Yours Now...

  1. John

    I like buffer more than Hootsuite since it saves me time in scheduling the tweets. nice post.

  2. I like Bottlenose over both of these tools since I am not heavily into scheduling my tweets. I use Bottlenose since I like it’s interface and it serves my needs well.

    Hootsuite though seems to be the tool social media experts seem to like more at this time.

  3. Solid comparison Kumar – thanks for sharing. There are definitely pros and cons between the two – I think it’s up to the individual and/or business to decide which is the best fit for them.

    Let me know if you have any questions.

    -HootSuite Community

  4. Here is a tip for both social sharing services:

    Hootsuite & Buffer both have a bookmarklet that make it easy to share content to your social networks from your mobile devices.

    If you have a Mac, you can use iCloud to handle the transfer across various devices.

  5. Thanks for the overview Kumar

    I’ve just signed up for the free account on Buffer. When I did so, I looked into the future possibility of upgrading to the premium account Awesome.

    However, what I found really irritating was that they say you can share on 12 different social networks with the premium version, but don’t actually say what those 12 actually are.

    • Kevin,

      That is true. Buffer needs to improve their presentation and provide more clarity. That part is confusing for sure. But because they have moneyback guarantee, you can still try going Awesome and rollback if you don’t like what they offer in this package.

      Thank you for dropping by and sharing your experience.



  6. james

    I think that Hootesuite is best

  7. Hi mate,

    Great write and thanks for sharing. For me, I came from Socialoomph and I felt the auto schedule and forget is REALLY hard. I mean, it is killing me and I feel that I might just jump over to HootSuite. I used Buffer before and it is great. But, this time around, gonna try HootSuite and see how that works.

    Thanks for sharing mate.

    *p/s I think there’s a typo on the website URL ‘Havde’ instead of ‘Have’ <– delete this!

Please Note: My goal is to host interesting conversations with caring, honest, and respectful people. Therefore, I reserve the right to delete comments that are snarky, offensive, or off-topic.