Social Media is nothing new and if you are reading this post, you are already participating in social media. However, the book, Socialnomics – How Social Media Transforms The Way We Live And Do Business, is a fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future.
Brand names can now be strengthened or destroyed by the use of social media. It is more evident today if we just pay close attention to the way big companies are focusing on social media platforms. Advertising is less effective at influencing consumers than are the opinions of their peers, making direct-to-consumer marketing messages less valuable each day.