The success of your email marketing depends on how many people open your email. Obviously there is no point in sending emails to those who don’t even open your emails, right?
Email open rates seem to be an important metric for many internet marketers. In fact, I have been very diligently following email open rates for a long time.
But, it changed after my friend and a fellow entrepreneur, Adrian Jock helped me understand this correctly.
If you are using an Autoresponder service like Aweber or GetResponse, are you making sure you keep your mailing list clean? I ask because, sometimes, not cleaning your list may cost you money.
Those who know me personally, know that I don’t pay much attention to fine prints. I don’t like to do house cleaning activities very often either.
Just by fluke I happened to see consistent emails from Aweber (which I store in a separate folder in my Gmail account) month after month this year so far saying they were able to charge my credit card successfully.
When I started to blog using one of the free blogging platforms several years ago, I didn’t have any idea what I was planning. I just had to say something and I decided to say it using a blog. That’s was the extent of my plan.
But things changed with time and I began to see possibilities as my confidence grew. I soon realized I needed to allow people to subscribe to my blog so that they don’t have to wonder when I am going to post something.
Today, this is a no brainer. When you have a blog, you need to burn a feed and link it to your website. Pretty simple and everyone has it these days!
Well, I stayed that way for a long time and I wasn’t able to communicate with my subscriber community in any other way than through my blog posts. I wasn’t able to send follow up emails, share an eBook or anything of that nature.
Anything we do, we need to have some balance. When we get out of balance, that is when things start to get out of control. The same applies to social media marketing and list building as well.
When I started my first blog back in 2009, I didn’t know anything about list building and why it was important. But I heard about it everywhere. It seemed like such a sexy thing to have and some of those who had a huge list were winning everywhere.
Well, I quickly learned about list building and because it was so cool thing to have, I placed my subscriber forms and started to collect email addresses as I continued blogging. I followed the leaders and sure enough, my list began to grow slowly.