Marketing Categories - Kumar Gauraw

Essential Steps Before Launching Your Digital Marketing Campaigns

Every business wants to harness the power of Digital Marketing. However, one of the very first steps you must take before planning for any marketing campaigns (let alone digital) is a thorough self-assessment.

The most fundamental questions we must ask before planning for any strategic communication activities (online or offline):

What do you want to say, to whom and for what purpose?

Who are you?
To whom do you want to communicate?
What do you want to say and how do you want to say it?

To answer this seemingly simple question, you must consider the following as a business owner or as a digital marketer:

Updated On January 27, 2019 In Marketing

Why I Switched From Aweber To GetResponse For My Email Marketing

Kumar Gauraw

Just because Aweber is popular, it is not necessarily the best email marketing service out there. After being a loyal customer for over 3 years, I finally decided to change my service provider.
Email Marketing Service - Switched From Aweber To GetResponse - Reasons For The Switch Explained
The reason I signed up with Aweber is not that I knew a lot about email marketing. It wasn’t because I knew a whole lot about different companies either. I chose Aweber for my email marketing needs because it was the service so many online marketers were using and recommending.

People told me that Aweber was the “gold standard” in email marketing. And it worked. I was impressed and convinced!

Updated On February 18, 2022 In Marketing Aweber Autoresponder, Email Campaigns, Email List, Email Marketing, GetResponse Autoresponder, Internet Marketing, Subscriber, Unsubscribe

7 Important Elements Of A Powerful About Page

Kumar Gauraw

If you check into your Google Analytics, chances are that your About page (if you have one) is among the top 5 most visited pages on your website.

Especially, for your first time visitors, it is the most important page. Any new visitor who lands on one of your pages through organic search or any social media channels, it is the About page that they visit next if they like your content.

I have talked about it in the past and I want to talk about it one more time. This time, I want to talk about it in detail because as I was doing analysis of my conversion rate yesterday, I found something very interesting.

Updated On October 27, 2014 In Marketing About Page, Brand Image, Building Trust, Business Branding, Business Website Setup, Credibility, Personal Branding, Top Blogs

5 Principles Of Successful Brand Building

Kumar Gauraw

When you think branding, do you think of a logo, an advertisement on TV, radio or on the internet? You are not alone if you do that because branding is yet another misinterpreted and misunderstood word.

Branding is usually identified with the practice of putting a symbol on a thing to indicate ownership. Companies have used their logos on the products they sell and campaigned to imprint their logs in people’s minds.

Do You Need A Logo For Personal Branding?

Recently, a gentleman sent me a review of my blog design and proposed that he could give me a better design and a better navigation for about $500.

Updated On October 27, 2014 In Marketing Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding

What You Should Know About Email Open Rates

Kumar Gauraw

The success of your email marketing depends on how many people open your email. Obviously there is no point in sending emails to those who don’t even open your emails, right?
Email Open Rates - How Accurate Are These Calculations
Email open rates seem to be an important metric for many internet marketers. In fact, I have been very diligently following email open rates for a long time.

But, it changed after my friend and a fellow entrepreneur, Adrian Jock helped me understand this correctly.

Updated On October 27, 2014 In Marketing Autoresponder Service, Email Campaigns, Email Marketing, Mailing List, Subscriber

Why Email Marketing Is So Important And Effective

Kumar Gauraw

Email marketing has been identified as such an effective and inexpensive medium of marketing that an entire industry has emerged to support it.

In today’s rapidly changing digital world, email is the place where most people spend the most of the time everyday.

It has the potential to be a very effective medium to share information, build relationships, and create credibility.

Updated On January 29, 2014 In Marketing Advertisement, Business Development, Business Growth, Communication, Cost Of Advertisement, Effective Marketing, Email, Email Marketing, Internet Marketing, Online Marketing, Powerful Marketing, Preferred Method, Social Media Marketing, Targeting, Tracking

5 SIMPLE STEPS TO POWERFUL MARKETING FOR SMALL BUSINESS

Kumar Gauraw

Do you have ambitious dreams of growth for your business but a tight marketing budget? If you are that situation, you aren't alone. A lot of small business owners face this challenge. The good news however is – there are a few awesome and proven low budget techniques that can put your marketing efforts on the fast track of growth.

Here are five powerful and proven marketing tactics for you:

Updated On January 29, 2014 In Marketing Brand Reputation, Business Growth, Effective Marketing, Email Campaigns, Email Marketing, Marketing Partnerships, Online Reputation, Powerful Marketing, Reward Programs, Small Business Owner, Small Businesses, Social Media Marketing, Technique

DISCLOSURE OF MATERIAL CONNECTION

Some of the links in the posts on this website are "affiliate links." This means if you click on the link and purchase the item, I may receive an affiliate commission.

Also, some of the products, services, websites, tools or technologies that I review on this website or recommend them here, are from the companies or bloggers who may return the favor by a free product or a free service for using their product and writing a professional review.

Regardless, I write to recommend only the products and services that I like, enjoy using and feel valuable for my readers.

I am disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255: "Guides Concerning the Use of Endorsements and Testimonials in Advertising."

Essential Steps Before Launching Your Digital Marketing Campaigns

Why I Switched From Aweber To GetResponse For My Email Marketing

7 Important Elements Of A Powerful About Page

5 Principles Of Successful Brand Building

Do You Need A Logo For Personal Branding?

What You Should Know About Email Open Rates

Why Email Marketing Is So Important And Effective

5 SIMPLE STEPS TO POWERFUL MARKETING FOR SMALL BUSINESS

Disclosures