I decided to write this post on the Network Marketing business in this post. When I talk about business, this is one business model I have found that is very interesting and worth spending sometime learning and researching about.
Thanks to the social media and the internet, meeting people has become so much easy. Sharing my content, networking with people from around the world, I met some of the most phenomenal people who I would have never met otherwise. It is absolutely amazing what can be accomplished in this social media dominated world today!
Is it perfect? Absolutely NOT! I keep running into people from every industry who want me to do something for them, people, who want to get me into something or sell me something – all the time. Since it is easy to communicate with others today, the noise is high too when it comes to internet and social media marketing.
Through Social Networking, I have made friendships with some really great people. But I have run into some "less than honest" people as well. And then, there are those who don't know what they are doing trying to build their business or trying to sell their product or service.
I also have met several people from various direct selling ( also known as Network Marketing or Affiliate Marketing) companies. I met some of the most phenomenal people who are extremely successful entrepreneurs from this industry. Some of finest human beings I noticed have extremely large network marketing businesses.
On the other hand, I also have others who have negative opinions and experiences. That's okay I think since there are negative experiences by individuals in every industry, every sector. Industries such as the real estate, IT companies, service companies, banks etc, have people with negative experiences and opinions. Not everybody can do everything and network marketing is not an exception.
I personally use some of the premium products and services distributed through the direct selling channel and as a family, we are very happy consumers. As a business, we, at Krishna World Wide serve several network marketing clients with their social media marketing needs. We enjoy working with them and serving them.
I think it doesn't need a genious to figure out that the Network marketing is a legitimate business that some of the widely respected people admire. Here are a few quotes from the well known public figures to add to the credibility of this industry:
Robert Kiyosaki – "Business School"
"If I had to do it all over again, I would have started building a network marketing business. The network marketing industry continues to grow faster than franchises or traditional big businesses."
Donald Trump – "Why We Want You To Be Rich"
"Network marketing has proven itself to be a viable and rewarding source of income. Make sure the product is worth your energy."
Paul Zane Pilzer – "The Next Millionaires"
"Direct selling provides an unparalleled opportunity for millions of people to take responsibility for their own economic wellness and create long-term financial stability."
David Bach – "Start Late, Finish Rich"
"When I read in Fortune magazine that Warren Buffett, the billionaire investor and one of the world's richest men, was investing in a direct sales [network marketing] company, I decided I was missing something."
T. Harv Eker – "Secrets of the Millionaire Mind"
"Network marketing, for example, is an amazing concept. First, it doesn't usually require you to put up a lot of up-front capital. Second, once you have done the initial work, it allows you to enjoy ongoing residual income, year after year after year. Without passive income you can never be free."
Zig Ziglar – "Network Marketing For Dummies"
"Don't laugh – $100 Billion a year is serious Business."
"The best kept secret in the business world."
I believe these people as I have high regard for them for what they have achieved in their life and difference they have made in the world. I would not question their ability to research before speaking.
The network marketing has proved itself as a preferred way to do business in the United States and around the world today. Affiliate Marketing, Direct Selling, Multi Level Marketing (MLM) etc are various other terms are used to represent businesses that follow this path and interestingly, most leading businesses are following this path today. It is a low-overhead, homebased business that can actually offer many of the tax advantages associated with owning your own business.
Network marketing isn't a get-rich-quick scheme and success in this industry isn't based on luck either. Like any legitimate business, your success depends on your ability work hard and to follow the business principles. It is a serious business for people who are serious about it. It is a very rewarding, yet very challenging because it's easy to give up when going gets tough.
However, if you are excited about starting a network marketing business, you need to understand that it is more of a team building activity than sales. It makes sense to do your due deligence before joining a team because if you didn't start your business with a right team, you wouldn't be able to build your team. It is absolutely important to check the credibility and the strength of the leaders of the team you are thinking to join. It is also important to check about the opportunity company. Companies financial stability, how long they have been in business, how many products do they have etc are equally important.
Robert Kiyosaki, the best selling author of the famous Rich Dad Poor Dad, wrote a very good book sharing the benefits of network marketing business model. He also shares the steps that you should take to evaluate an opportunity before starting your network marketing business. I highly encourage you to get hold of the book, The Business Of The 21st Century
Question: What are a few challenges do you think most direct selling business owners face today? How do you think social media could help overcome some of those challenges?