5 Principles Of Ultimate Influence From Bob Burg

Kumar Gauraw

The secret to success, in almost every aspect of life, lies in our ability to influence the other people to help us achieve our goals. We know it, everybody knows it and that is why leaders are always hungry for knowledge in people skills.

Turning Adversaries Into Allies By Bob Burg -Principles of Ultimate InfluenceBook Website: http://www.adversariesintoallies.com/

In my quest to be able to develop my ability to get the results I want from other people while still making them feel genuinely good about themselves, I picked up the latest book from the bestselling author, Bob Burg, Adversaries Into Allies: Win People Over Without Manipulation or Coercion.

I always enjoy learning from Bob since I got my hands for the first time on his book “Winning Without Intimidation”. Since then, I have read his other incredible books such as Endless Referrals and the Go Givers Sell More etc.

The great thing about Bob is, he exemplifies what he teaches and I have seen that through following him on social media, his teachings through his blog and other small interactions with him.

Turning adversaries into allies is an art Bob teaches tactfully in this new book with so many great examples and practical tips. I think that every entrepreneur, every business leader and anyone who aspires to be a leader at any level, should read and benefit from this book.

Turning Adversaries Into Allies – 5 Principles Of Ultimate Influence

The best thing about Bob’s teaching is, he teaches through your own personal experiences and isn’t that the best way to convey the message? It gives his book instant credibility and we know that he knows what he is talking about!

In this book, Bob shares a practical, seven-step well thought and well-presented outline to turn negative situations into a positive experiences dealing with people. In those seven sections, you find a tremendous amount of wisdom and practical tips with many examples to illustrate the point.

The text is so powerful, once you pick up the book, you wouldn’t want to keep it down until done. It happened to me and it will happen to you – I am sure!

“The Ultimate Influence is your ability to get the results you want from others while making them feel genuinely good about themselves, about the process, and about you”, says Bob in the very beginning of the book. I am completely sold out to this idea and that is why I kept the title around the motto of reading this terrific book!

Bob explains the five principles of Ultimate Influence spread across those seven sections and each section has multiple chapters within full of nuggets of wisdom. The five principles of Ultimate Influence Bob teaches through the book are:

  1. Control your own emotions
  2. Understand the clash of belief systems
  3. Acknowledge their ego
  4. Set the proper frame
  5. Communicate with tact and empathy

As you go through the book, you will realize that in any personal interaction with another person where we desire to move them to do something they otherwise wouldn’t do, you need to have an influence on them. And to have an influence on the other person, these are the five principles which you will need to employ and it works!

Although every chapter has great nuggets, I was absolutely amazed by the way he explains the method of controlling our anger. Now, why did I love that topic and the method the most? Well, because this is something I have to really work hard on controlling. This has been one of the challenge areas and although I have it under control much better today, I still have some work to do. When I read that chapter, I thought I already got my money's worth and what I learn next, will be just an added bonus!

Grab A Copy – Get This Knowledge Of Ultimate Influence

In the end, I would highly encourage you to get your hands on this awesome book and soak up the knowledge so you can benefit from the techniques and the principles Bob shares through his writing. 

Visit Amazon.com to get more information and to grab your copy of Adversaries Into Allies: Win People Over Without Manipulation or Coercion.

More Resources

Bob Burg was recently interviewed by Dan Schawbel at Forbes.com where Bob answers a few great questions from Dan about the book and the principles of ultimate influence he teaches in this book. Find that interview here at Forbes.com. Check this out. I am sure you will love what Bob teaches in this interview.

Questions: Have you read this book yet? If yes, what is your favorite thing you learned from this book?    If you are planning to buy this book, what is your motivation to buy this book and spend time reading it?

Kindly share your thoughts through your comments and add value. Thank you!

Kumar Gauraw

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Kumar Gauraw is a Personal Branding & Social Media strategist helping entrepreneurs and skilled professionals achieve personal and professional success by developing leadership and leveraging the power of the Internet, Blogging and Social Media.

30 Awesome Thoughts So Far, Add Yours Now...

  1. Hi Kumar,
    Thank you for bringing this book to my attention. I have not seen it, but will certainly add it to my reading list. I will be curious to see how Bob presents the material from “our” experience. The title of the book reminds me immediately of two books that I have dealing with personal relationships and turning negatives into positives; they are:

    1) Secrets Of Face-to-Face Communication by Peter Urs Bender and Dr. Robert A. Tracz, and
    2) Plusing Minuses ( A Life Changing Answer To Failure) by Dr. Chuck Millhuff

    Both of these books have served me well for many years.

    Kind Regards,

    • Oh wow! I didn’t know both of those books, Bill. Thank you for sharing. I am going to get them in my library as as well.

  2. Kumar: What a fantastic honor to see my book as the focal point of your blog post. How terrific to know that you found the book to be of sufficient value to share with your readers. Please know how very honored and grateful I am to/for you.

    • Hi Bob,

      I take it as a privilege to be able to add value to your work. Your books made a tremendous impact on my business career and really, it’s an honor to have you hear and say a few words of appreciation.

      Have a wonderful rest of the week and the weekend, and a happy Thanksgiving week!


  3. This is another great man, Mr.Kumar.
    Thank you for sharing Bob’s book. The title itself seems to be excellent because it shows how to turn adversaries into allies!!!This reminded the book written by Ury Williams and Fisher Roger (Getting to Yes). It is used in negotiation. The book has a chapter that discuss how people must focus on their interests not for their position in order to avoid conflicts. I can link this with Bob’s view on how we should control our own emotions!!I added the book to my wish list. Better to read it before 2014.Peace,

    • Yes Charmant,

      I remember the book, “Getting to Yes” and that is a magnificent book as well. Bob Burg’s book falls in the similar framework, but it has many more aspects of life in general. This is a great read as well.
      Thank you for sharing your thoughts.
      Have a great rest of the week my friend!


  4. Hey Kumar,

    I agree, this sounds like another great book and since you speak so highly of it then I have a feeling it’s everything that you’ve shared with us and more.

    Thank you for sharing this with us and I’ll have to go and check it out. I appreciate this recommendation.


    • Yes, Adrienne!
      As I said in my comments on your post today, I love reading books and I love Bob’s books simply because of his simplicity and a language that is so relatable!

      By far, this is one of the top books coming from him.


  5. Hey Kumar,

    I’m sold! As soon as I get home I’m going to go to amazon and grab me a copy!

    I’ve read “Endless Referrals” and like some of the ideas that he put in there.

    I love the quote “โ€œThe Ultimate Influence is your ability to get the results you want from others while making them feel genuinely good about themselves, about the process, and about youโ€,… This is a great leadership quote, hince why so many people who become leaders end up being successful with this mindset!

    Thanks for sharing!

    • Hello Sharman,

      I became Bob’s fan since that book as well. Endless Referrals is an incredible prospecting guide for every entrepreneur!

      And yes, the quote is awesome! I am happy to know that I was able to sell this book to you ๐Ÿ™‚ Thank you!

      Have a great day!


  6. Hi Kumar,

    It’s seems that it’s the week of book. I heard of, read about and downloaded books all throughout the week.

    I love books, I’ve learned so me much with them, and I’m sure this is a good one too.

    Thanks for sharing.

    • Indeed! I was surprised to see Adrienne also posted about a book and now here you are confirming that a few others did the same thing as well ๐Ÿ™‚

      Isn’t that amazing how things like this happen? LOL ๐Ÿ™‚

      Have a great weekend Sylviane!


  7. Hello Kumar,

    This sounds like a very good book. I am always looking for good books to read. The review was very well written and extremely explanatory. Thanks for sharing it with us! I will check it out!

  8. Hi Kumar,

    Well this book sounds like a winner! Thanks for the update on it. I like the five principles of Ultimate Influence! And if you read it and recommend it, it has to be great.


    • Ah! Thank you for the trust Donna ๐Ÿ™‚

      But yes, the book is an absolute joy to read. I had a great time going through it.

      Thank you for dropping by and have a great weekend!

  9. Hi Kumar, I haven’t read Bob’s book yet, but you have inspired me to. I like that Bob took the time to come here to thank you, it shows that he cares about his readers. The chapter on learning to control your own emotions must be good – that’s very important for an entrepreneur. so we don’t let our circumstances get in the way.

    • Hi Julienne,

      About Bob, he is somebody who goes out of his way to help who may need his attention. He is just an incredible example of a true go-giver. No wonder his books add so much value to readers.

      You wouldn’t regret the time and money you will spend on this book!


  10. Hello Kumar, I've never heard of Bob nor read any of books…thanks for introducing him to me. Like the other day (when you introduced the God of cricket), I'm genuinely grateful. I've long held that the ego of a man is central to all that he does…the many wars that have been fought, the many hearts broken – all stem from a basic part of man that has, sadly been his enemy for years – his ego. I'll check out Bob. Any human relationship skills someone is offering must be taken serious…you never know when you'll need it! Do have a great day, Kumar! – Terungwa

    • Hi Terungwa,

      You are right, ego is the enemy of our greatness. In fact, today, a friend of mine related ego and anger and he said, “Ego causes Anger and if you just add a ‘D’ before anger, it becomes ‘Danger’. So, if you don’t have ego, you won’t be in any danger.” Isn’t that an amazing thought process? I thought it can be a topic for a good blog post ๐Ÿ™‚

      Thank you for taking time to share your appreciation and yes, Bob is one of the leading people skills coach and one of my favorite authors. And this book is awesome!



  11. Great book review Kumar. I must confess I’m not familiar with Mr. Burg but I can tell from your article that this book is something worth taking a closer look at and I certainly agree with the principles that you’ve outlined for us. Thanks!

  12. Hi Marquita,
    Thank you for dropping by. Yes, Bob is awesome! I am glad you got introduced to his name through me ๐Ÿ™‚
    Have a great weekend.

  13. Hi Kumar,

    Very nice article man. I am very fascinated myself with how to grow in leadership and a book like this looks like it would contain a great deal of helpful information. I don’t get around to reading as many books as I should since I’m in college, but I’ll definitely write this one down and make a note to check it out in the future. Thanks for sharing the post.

    Josh May

    • Great Josh! I am glad to know you found my post helpful enough to consider reading this book. I am sure you will enjoy especially if leadership is an area of your interest.

      Good luck to you!


  14. Kumar, Great post, thanks for bringing this book to my attention! I am off to go get it and start it today ๐Ÿ™‚

  15. Alysha

    Hello Kumar, This is really an amazing post and I think your book are really awesome and full of informative information. I will use it on my reading list. Thanks for your hard working.

  16. Hello Kumar,

    First of all all thanks for sharing the amazing book!. I really love reading books specially the books which share the secrets and tips. Sounds impressive i’m gonna get my copy today


  17. I love Bob Burg; however, I was not aware that he had a new book out. I first met Bob when he was invited to speak during a coaching certification intensive. I got to chat with him briefly and was immediately impressed by his charisma, kindness and wisdom. Thus far, I have only read Go Givers Sell More and Endless Referrals.

  18. Jeevan Jacob John

    Hey Kumar,

    I have added the book to my reading list (Right now, I have a lot of books on the reading list. So, I probably won’t be reading this book until mid-2014).

    Anyways, I am looking forward to reading this book, especially because of part 1: controlling my own emotions. Another reason is that most of the personal developments books I read are about the science behind behavior and mind (they don’t necessarily give any tips on how to communicate).

    Anyways, thank you for the review, Kumar ๐Ÿ™‚ Appreciate it!

    • Wow! I’m still impressed that you can pipeline something to read in mid next year? That is an amazing planning and control Jeevan! If you are able to do such a thing, that is very impressive organizational skill.

      And yes, I love that book and so I wrote. People skills and skills to get others to help us succeed genuinely is an amazing skills and Bob is a master of that craft. You will enjoy when you get to it ๐Ÿ™‚

      Have a successful week!

Please Note: My goal is to host interesting conversations with caring, honest, and respectful people. Therefore, I reserve the right to delete comments that are snarky, offensive, or off-topic.