Why Alexa Rank Matters And How To Improve Your Website’s Alexa Rank

Kumar Gauraw

Alexa Rank is the second most discussed rank by webmasters, especially in the blogging community, after Google’s Page Rank. Alexa Rank plays an important role in many aspects for your websites and we are going to discuss this in detail today.

Alexa Traffic Rank - Improving Alexa Rank For Your Website-Optimized

The interesting thing to note here is, neither Google Page Rank nor Alexa Rank is the true indicator of your real traffic. I’ve seen websites with Google Page Rank of 1 having much more traffic than those with Google Page Rank 3.

Similarly, Alexa traffic rank is not a true indicator of your website’s real traffic either, although it is a better indicator than Google Page Rank in many aspects.

What Is Alexa Rank?

Alexa is a web information company dedicated to delivering relevant information that is essential to a vital web experience in a timely manner.

Alexa collects information about websites, including statistics, Related Links, and more for every website that comes to its notice. They rank websites based on their daily traffic, links and a few other factors. The higher your website is ranked, the better for your reputation. For example, Google.com has a Alexa Rank of #1.

How Is Alexa Rank Calculated?

Alexa Rank gets updated on a regular basis. They update their ranks almost daily for every website they rank based on their algorithm that isn’t very friendly.

Alexa ranking algorithm is designed in such a way that it only counts those hits to a website that pass through their system. That means they only count those visitors to your website who have installed Alexa toolbar in their browsers (Or, the websites that have an Alexa widget on their pages).

That simply means Alexa Traffic Rank (same as Alexa Rank) really doesn’t indicate the real traffic to your website. It only reports your traffic rank based on the number of people who have Alexa toolbars. This may just be a fraction of your overall website traffic.

Does Alexa Rank Matter?

Your Alexa Rank has no impact on your website’s search engine ranking. Search engines do not worry about your website’s Alexa Traffic Rank in their algorithms. Therefore, from a web traffic standpoint you don’t need to worry about Alexa Rank.

For monetizing your website using Google’s AdSense or text advertising using text links, you don’t need to worry about Alexa Traffic Rank. It doesn’t play any important role in your earnings using these methods.

However, you need to worry about your website’s Alexa Traffic Rank in following two situations:

  • Advertisers check your Alexa Rank before choosing to work with you. So, if you want to attract more advertisers to your blog and earn more, you need a good Alexa Rank.
  • Usually bloggers feel compelled to leave a comment on a blog with a good Alexa Traffic Rank. So, if you want to attract more people to comment on your blog, your website’s Alexa Traffic Rank is important.

How To Improve Alexa Rank For Your Website

There are several steps you can take to improve the Alexa ranking of your website. Let’s review some of them to improve your website’s position in Alexa's ranking system without hiring a SEO company:

1. Add Alexa Toolbar To Your Browsers

The more visitors that have the Alexa Toolbar on their browsers, the better Alexa rank your website will have. So, it may be a good idea to not only install Alexa toolbar to your browser, but also ask your friends, family members and your loyal website visitors to install this toolbar on their browser.

Download Alexa Toolbar for your browser now and start improving your website’s Alexa rank right away!

2. Claim Your Website On Alexa

It just makes sense to claim your website on Alexa whether or not you are interested in the benefits of Alexa rank. At the same time, claiming your site is one of the first steps to start strengthening its Alexa traffic rank.

There are two ways to claim your website on Alexa:

Claiming Your WordPress Websites On Alexa

If you’ve a WordPress Website, you should download the Alexa Claim and Certify plugin. Once  installed, activate the plugin and then click on the plugin’s settings to claim your site.

The plugin settings will guide you step by step to claim your site on Alexa's website. As you follow the steps, you will receive a verification ID that you will insert in the text field provided on the plugin’s settings page.

Now you click the verify my ID button to complete the process.

Claiming Your Non-WordPress Website On Alexa

For sites that are not built on the WordPress platform, you will need to enter the verification ID in the HTML head section of your home page.

You still need to claim your website on Alexa to get your verification ID by visiting Alexa.com website and creating a new account. If you already have an account, then just use Add Sites option to claim your website.

3. Add Alexa Widget To Your Website

We already know that Alexa will only count the visits that go through their system. That means, if you add their widget on your website pages, every visit will pass through their system and that will improve your Alexa rank.

4. Ask Visitors To Write A Review On Alexa

Reviews also add value to your website’s Alexa Rank. So, it makes sense to ask your website visitors to write a review of your website on Alexa. If they are regular visitors of your website, they will not mind writing a review especially when they know they are adding value to your website by doing so.

Speaking of writing reviews, Alexa has removed this feature from their website now. So, you really can’t write a review for any website on Alexa anymore. You also can’t have any reviews written on your website anymore.

You can write your honest opinion about my website. Write good, bad or indifferent. But please write something. It helps me and also helps others who want to know what other people have to say about my website.

5. Write Reviews On Alexa For Others

If you are a blogger and you want other bloggers to write a review of your website on Alexa, the best  thing to do is, write a review on Alexa for their website.

Once you submit your review on Alexa, send them a link of your review by a personalized email letting them know about it. They may return a favor  and usually, they do.

6. Comment On Other Blogs Regularly

Alexa also tracks the number of websites that are linked to your websites. Although they only track the links coming from the websites who are registered with Alexa, they do not differentiate between nofollow and dofollow links. They count both.

That means, if you comment on a blog, whether or not your link is dofollow, it will always count towards your reputation on Alexa rank for your website. That means, the more blog commenting you do, the more links Alexa shows for your website and that means, the better reputation your website gets.

Important: When you are commenting to build backlinks, make sure you comment on the blogs that are related to your niche. It helps your blog’s reputation and such links add extra credibility to your website not only on Alexa, but also on search engines.

7. Update Your Website Regularly

Search engines love websites that are updated regularly. If you have a blog, make sure you publish a good quality post on a regular basis. The more consistently you write, the better Alexa rank your website will have.

Writing regularly also helps your search engine rankings in general. So, make sure you take care of this aspect.

Questions: Do you look for Alexa Rank of a website before you want to write a guest post on a blog or comment to build a backlink? What other methods of improving Alexa Rank have you found useful? Please share your thoughts in the comments section. Thank you kindly!

Kumar Gauraw

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Kumar Gauraw is a Personal Branding & Social Media strategist helping entrepreneurs and skilled professionals achieve personal and professional success by developing leadership and leveraging the power of the Internet, Blogging and Social Media.

32 Awesome Thoughts So Far, Add Yours Now...

  1. Really all in one pack about Alexa. I always thought all visits are getting counted. But thanks for clarifying that only the visits which pass through their system gets considered. I had written a review of your website long back. But I didn’t get one :(…ooopss I missed to mail you the link of the review….:)

    • That’s alright Ankit. I am glad you found this valuable. Now, have you written a review of my website on Alexa yet? If not, would you mind doing it now?

  2. Hello Gaurav,
    I think the most of the point are same on our post but I like the way you described the things to get clear cut idea.
    Thank you.

  3. A great decoration kit which can really add value towards own web. Thanks for sharing. It really make sense why we should follow alexa.com and why ranking matters. Thanks for putting this wonderful article for us!

    • Yes Atit. You need to look ways to improve Alexa Rankings for your website as well 🙂

  4. A sharma

    I feel you are true and I am monitoring the growth of a website regularly and it is improving its rank very fast . Its content is good and updated regularly so probably what is most accurate way to improve the rank is the quality content.

  5. Alexa rank is based on the traffic of last 3 months,therefore even if you are getting good traffic it will take some time.

    • Janmejai,

      Yes, it takes three months for sure and the wait is well worth it. Right?



  6. Shweta Sharma

    I am still planning to start blogging and this is very informative for me. Thank you for sharing.

  7. Yasir Khan

    Likely the most important information is a site's Alexa rank itself which is seen as a testament to that site's worth/reputation. Keep in mind, that target audience only rely to popular websites and the one's on the first page of Google.

    • Yes Yasir, I agree with you. Google first page is the ultimate goal for sure. Thank you for adding value.

  8. anis

    These are really great ways to increase your alexa ranking
    thanks for sharing this cool reading have a wonderful day ahead 🙂

    • Hello Anis, You are welcome. And thank you for the appreciation 🙂

  9. mario

    It takes a while to get a really good alexa ranking, but its worth it in the end.

    You have to know the basics of seo to rank your site well in the search engines.

  10. Thanks for the great info sir thats exactly the piece of information i was searching for improving alexa rank of my website

  11. Quite an elaborate article on Alexa rankings. However, I once met a friend who has been into blogging for 2-3 years. He told me to focus on google pagerank and not on Alexa rankings as a better page rank will increase your traffic. As a new blogger, should I focus on page rank or Alexa rankings?

    • Mayank, Your friend was right abut Google pagerank. However, as I said, these are not one vs another. I think when you focus on one, other also improves 🙂

  12. Majority of bloggers are just focusing on their page rank. But they don’t know that alexa is also important.

  13. Hi Kumar, Alexa is really overrated if you ask me. I’ve seen sites that blog simply nonsense (and receive at most a hundred hits per day), receive quite intimidating Alexa ranks because almost all their visitors do so from a site that has The Alexa toolbar installed. As you said, if one is keen on monetization, this sure is not a tool to ignore! Thanks for the wonderful article.

  14. It’s an amazing post in support of all the internet users;
    they will take advantage from it I am sure.

  15. Kumar very well written blog on the primary things to do to improve Alexa ranking. As to #2, it is my understanding you cannot claim your blog if your blog is a wordpress.com blog. Is this your understanding, too?

  16. Yes you are rite alexa is very important . But i am a new blogger i just made one website ,
    By the help of your website I had put one alexa rank code in my website so that i can see my rank .
    What i rank i am getting.
    Thankyou God Bless You

    • Hello Radhika,

      I am glad to know you have started your first website. Yes, building traffic rank takes a bit of time but when it does, it really does. Keep up the good work and soon you will see things catching up.

      Good luck to you and if you need any help, please let me know.



  17. Nice tips. I have just installed the Alexa Toolbar and Widget in my website. I have seen this advice from many but I never used to take it but after seeing many following it thought of giving it a try.
    I hope it goes well for me.
    Thank you for sharing this useful info

  18. Hi!
    Yeah Alexa is the important thing to be consider while blogging
    Your website is way too good. I enjoy the valuable data you deliver to your posts. I will save your blog page and look all over again in this article routinely.
    Also i hope your post will help me improve my website.

  19. You have clarified my suspicions about alexa ranking system.Thanks!

  20. My alexa rank is very poor. Thanks for the tips, will work on them to improve it.

  21. Thanks for posting in detail. I consider that my site’s google rank does not depends on alexa rank but there is correlation between alexa rank and unique visitor etc. thus, the alexa rank has a little bit effect on google rank.

  22. Alexa rank is a traffic measure tool so increasing traffic in any marketing strategy will increase traffic rank, however if you can attract users who you are sure have the toolbar installed will increase your ranking fast, writing a post like this is a great idea 🙂

  23. Hi Kumar
    I only started my travel blog 4 months ago and I’m no expert on SEO or social media marketing. I’ve been reading blogs on SEO, social media marketing, lots of other travel blogs, blogs about blogging. I think I’m following Google’s rules about keeping the content fresh, nice and tidy URL’s, 1000 words on more once a week. I post my blog posts on Twitter, Google+, Pinterest, Facebook everyday and leave constructive comments on other blogs. My page views are improving week by week, my Alexa ranking started at 22,870,640 and is now 469,893, after reading your post I guess I must be doing something right!

  24. Good explanation on why alexa rank matters.
    This is good for newbies to learn and know more about alexa.

Please Note: My goal is to host interesting conversations with caring, honest, and respectful people. Therefore, I reserve the right to delete comments that are snarky, offensive, or off-topic.