Network Marketing Business – People Join You, Not Your Company

Kumar Gauraw

Network Marketing is one of the most thriving business industries  with billions of dollars of revenues each year generated worldwide.  We live in an incredible time where opportunities are everywhere and network marketing industry is growing at a phenomenal rate year after year.

Network Marketing Business Is Person-To-Person Marketing

People, in large numbers, are beginning to embrace the network marketing business opportunities every day because it is not just the most cost effective way to get practical business education, but a business with tremendous potential as well.

Sure, the leadership of the team and the opportunity company matter a lot especially in today's noisy world. Robert Kiyosaki discusses that in depth in his book, The Business of the 21st Century. It's a great book to read if you wish to learn about network marketing business industry.

In my experience, the network marketing, is an industry with tremendous potential for personal growth. It helps you develop the leadership skills so you can lead a team of entrepreneurs. I call it a leadership development program where relationships, friendships are more important to success than selling a product or two to make a few quick bucks.

However, if you are building this business and you haven’t already realized it,  always remember:

In network marketing – You are your Product, You are your Business, You are your Brand. [tweet this]

In other words, people join you, not your company or the compensation plan. Unfortunately, too many excited business owners seem to think that it's the company, the compensation plan or the products etc. that people join. No wonder so many souls enthusiastic in the beginning, fade away from the business thinking it's not for them when they don’t get results they desire.

  • We are the ground floor opportunity. It is the best time to get into this business.
  • Our compensation plan is the best in the industry, so everybody should do it.
  • Our products are the best, so everybody should be in this business.
  • We are the fastest growing company in the country, so everybody should join us!

All above thoughts may have their own value. But, targeting the market with this approach is wrong because it comes from the thought process that people join a company, compensation plan or the product. And this is the least effective approach!

The Right Approach

Network marketing is a business model of providing services to people on a person-to-person basis. You directly deal with people at a personal level where you help your prospects discover their dreams and goals. Then you offer your expertize and your support to help them achieve those dreams and goals using your business as a vehicle if you see fit.

When you are talking to a prospect, your focus should be on their needs, not yours. Your goal should be to listen to them, ask good questions, help them identify their dreams and goals and then show them how YOU can help them. If they decide to join your team, you are the reason, not your products, and definitely not your company!

Your Prospecting Challenge

I love to quote this from one of my favorite books, Endless Referrals by Bob Burg:

All things being equal, people will do business with and refer business to, those people they know, like and trust. [tweet this]

The main challenge you have as an entrepreneur is, other than a few of your close friends and family members, most people you meet, may not know much about you. You can learn prospecting techniques, or even share your business plan quickly, but your prospects are generally skeptical about you, because – perhaps they don't know you!

The great news however is, you can now choose to build that likability and trustworthiness. You can create your own credible personal brand and then, as you approach a new person with your business opportunity, do you think it can make a difference on your conversion rates?


Develop Your Own Personal Brand – The Trust Factor

It's amazing how easy it is today to create your own personal brand in the social media and internet dominated world that people can 'Know', 'Like' and 'Trust'. You just have to get serious about it!

If you have been building a network marketing business for a while, you already know that people go back to Google and research on you and your company after you show them your business presentation. If that happens  and your prospects researches on you online, would it be nice if:

  • Google showed them what you want them to see rather than leaving that to your luck.
  • They find credible things about you and your team on the internet?
  • Internet makes them say, "Wow! I like this person. I think I can trust him/her."

That is where Personal Branding plays it’s vital role, my friend! While you continue to build your business, it is also important to build your personal brand on the internet.

As I explained in my eBook on Personal Branding, taking control of your social networking profiles and free online resources such as your Amazon profile puts you in a control of your personal brand management. I encourage you to get a copy of the book if you haven’t done that already by using the form on the top right corner.

Once you are ready with that, the next step is to establish your personal website where you can integrate your all social media profiles and give a final touch to your online presence. Having a website of your own adds just that one final feather in your cap that is so important to your credibility, your online reputation!

All of this doesn't cost you an arm and a leg and in less than 10 dollars a month, you can have your own brand image with your website up and running!

If you don't know how to do it, the Krishna World Wide Team can help where we offer to help you Setup Your Own Website For FREE. If our offer makes sense to you, all you have to do is, follow the instruction, and my team of experts will be glad to help you.

My Conclusion

If a Google search on your name doesn't make your prospects like and trust you, you are shooting in the dark by choice. You may still succeed eventually. But if you just take time to sharpen your saw by building your online brand, your success may just happen a bit quicker!

Your Turn

Do you think the online reputation of an entrepreneur (or any business), today matters? How do you think network marketing entrepreneurs can turn this phenomena in their favor and build a large successful business? Please share your thoughts in the comments now?

Kumar Gauraw

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Kumar Gauraw is a Personal Branding & Social Media strategist helping entrepreneurs and skilled professionals achieve personal and professional success by developing leadership and leveraging the power of the Internet, Blogging and Social Media.

20 Awesome Thoughts So Far, Add Yours Now...

  1. Hello Kumar, Great Post.  I have been in networking for over 20 years and I justj love it.  I have seen more people to make money in networking than any other niche.  Thanks for sharing this artical.

    • Thank you Carol. Network marketing  is definitely one of the safest and most profitable businesses with opportunity for everyone at ever level. Appreciate you taking time to leave your response.

  2. Awesome post! I’m personally feel the same in my business that what does mean of people rather than company. All enterprises, have valuable team members- so called ‘Think Tank’  at management or marketing team, just because of his own value in corporate sector and an unique ability to present the company in competitive standard.

    P.S. A Big Thanks for – “In network marketing – You are your Product, You are your Business, You are your Brand.” (I have tweeted this)

    Have A Nice day! 🙂

    ~ Rishabh Gupta

    •  Thank you Rishabh. I always admire your enthusiasm and passion. You are such an awesome friend!

  3. Kim

    I know what I need to do for myself. I don’t have a website since I am thinking about starting my own business, your article has helped me a lot. I thank you for doing that.
    And yes, online reputation is actually more important than real products in present situation.

    • Thank you for your response, Kim. I am glad you liked the post.

  4. Brother,
    Is online reputation of an entrepreneur important? That is the most important thing for any business and thank you for your very very thoughtful post about helping network marketers understand what they can do for their business.

    Focus on the right things and success is easy, focus on the wrong things ( like most do) and struggles are everywhere, in showing the plan, in doing follow ups, rejections and all. Online branding is the way to go.

    We have nothing to worry about. We are under your mentorship and this boat called Krishna World Wide is sailing strong! Thank you so much!!!!!!

    • You are welcome, Mayank. I am so very proud of you!

  5. Raju Gurung

    Thank you so much Sir for sharing this strong and a reality solutions to build up one’s business base more stronger and stronger to achieve maximum as a result of more networks, networks and networks.

    I also really appreciated the quote that “you
    are your Product, You are your Business, You are your Brand” and Oh Yes, I also agree 100% that a “Person to Person networking” is so much much worthy instead of relying on the company’s name networking, which doesn’t speak or feel. Therefore, I request you if you could also write something about how we can really develop a relationship with the strangers and bring them in our network in case out side of internet. Just for ex. meeting and introducing during any events, etc. but how effective could the relations to strengthen relations ?

    Thank you so much & kind Regards!

    • Thank you for your enthusiastic feedback, Mr. Raju. You are already an awesome relationship builder and I value your feedback.
      You have given me a loaded topic to write about and I will publish a post soon about in person relationship development.

      Just in case you can’t wait, the link to the book I shared “Endless Referrals” by Bob Burg, in an incredible book to help understand that concept. I highly recommend that book. You can buy Kindle version of the book and read on your laptop/iPad etc conveniently.

      • good day mr kumar gauraw i want to get some advise im new in network marketing how can i share and incourage people to join my organization thank you!!!

  6. Amidjah

    Nice tips and stactics. i have been involved in  nwtwork mrketing for a while now. but i just learn some new things i can apply to help grow my business.

  7. Kumar,

    You’ve written a very insightful article. 

    Tender-hearted, service-oriented, other-centered people understand the value of placing relationships first.

    It is my pleasure to advise your readers that this has been my experience of you in person,
    and for your kindness and generosity of spirit, I am very grateful.

    Warm Regards,

    •  Bill,

      Thank you very much for your kind words of appreciation. We share the same feelings. Snigdha and I, are grateful for having such an incredible friend like you.


  8. This is absolutely Network Marketing at it’s finest. Every word in this article is the only working model that has longevity. We are our brand, not our company. Thank you for this!

  9. Jagica Agnes Bartusek

    Hi Kumar,  apparently, I am having troubles to download your eBook.  If you can send me the link to my email, I would ever be so grateful.  Thank you!

  10. Shweta Sharma

    Hi Kumar, This is great information about network marketing. I am so excited that you wrote such wonderful post about this business industry. There are so many confused people who keep confusing others with negative. Thank you for spreading the good word about this beautiful business model.

  11. Well put Gauraw, network marketing is all about how you present yourself. In prospecting the impression you give out is far more important than the product is. Another point you have mentioned which applies is placing the prospect’s need first. Thank you for such a great article.

  12. Hello Kumar, great post! I have started a network marketing business and I am really struggling to sale myself, I am having difficulties in branding myself, I am not sure whether I go under the company’s name and brand myself that way or else…when you mention personal website and brand…do you mean my website exp: Fifi etc…so personal or perhaps a website with a certain domaine name themed to what I am netwroking about? thank you in advance.

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