Personal Branding was the reason why I got started online and, in fact, I have talked a lot about it from time to time in my blog posts.
Some of you have asked if personal branding has tangible rewards, and if somebody can make money through it. Well, I am here to tell you that, in most cases, you will not make any money to personal branding in the short-term.
Many people ask how did I start making money online and if I could help. I wanted to share some of my experiences while building my online business and to share how I did it.
I have been an online marketer for at least 5 years now with a thriving web development business, a managed WordPress hosting business, and social media marketing services business. Today, I do small-to-large scale website design/development projects for professionals and companies with an offshore development center in India.
It amazes many people when I say that I didn’t know the difference between a static web page and a blog post. I was already making a six figure income through my profession which had nothing to do with online marketing or websites.
Did you know that blogging is the best way to build your brand identity? It helps you, not just in reaching out to a maximum number of people, but it is also the most effective way to get your message out to the world.
Everybody I talk to understands the value of blogging. But, the biggest challenge people have is finding time to actually do it.
Starting a blog is one thing; staying consistent, and continuing to blog regularly, is another. That is where most people give up. In fact, I have seen blogs with good community fade away because the blogger couldn’t keep up.
If you check into your Google Analytics, chances are that your About page (if you have one) is among the top 5 most visited pages on your website.
Especially, for your first time visitors, it is the most important page. Any new visitor who lands on one of your pages through organic search or any social media channels, it is the About page that they visit next if they like your content.
I have talked about it in the past and I want to talk about it one more time. This time, I want to talk about it in detail because as I was doing analysis of my conversion rate yesterday, I found something very interesting.
I guess you already figured out what I am going to discuss in this post from the title itself. However, if you don’t have kids, you can still participate in this conversation and perhaps, add some value from your perspective.
Social media, especially Facebook, is always a cause for concern among parents and a reason for friction in two different schools of thought.
Like all technology, social media is neutral but is best put to work in the service of building a better world. ~Simon Mainwaring [tweet this]
One group of people thinks that Facebook and social media is evil and we should avoid it at all costs. Well, I don’t subscribe to that group and that is why this post is also not about them or for them.
The other group is of social media enthusiasts. I actively participate in this group for obvious reasons and this is what my online business is centered around.
But then, you know how powerful social media can be in building your personal brand, online reputation and growing your business at such a low cost if done right.
Have you noticed some blogs get the limelight, just in a short span of time after they launch, while others struggle for years for a little traffic? Why does that happen?
Why do some bloggers start to get into the mainstream so fast while others, far more capable and talented, can’t figure out why can’t they get their share of the pie? What mistakes are they making?
First of all, success is a subjective thing and, whether or not you are becoming successful with your blog, depends on your goals.
This is a very important point to remember. You must have clarity about your blogging goals because a confused mind can’t make right decisions.
Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.
I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.
So, let’s talk about it!
All things being equal, people will do business with, and refer business to, those people they know, like and trust.
You might have seen this incredible quote from international bestselling author, Bob Burg on my homepage already. Well, this is one my favorite quotes when it comes to business development. I truly believe that long term success of your business depends very heavily on this concept.
When it comes to building trust online, things get a bit tricky. Anybody can claim to be an expert at something by establishing a website and publishing some content worth a few pages.
Well, that means the competition is very high. Establishing your credibility and building trust online in such a steep competition is a solid uphill battle. And you must win this battle or else your business won’t see much success in today’s online world.
So, how do you do that?
If you have had a few jobs by now, you do realize how important your resume becomes whenever you are looking for the next opportunity. If you are an entrepreneur, you know how important it is that your prospect takes you seriously.
Over the years, I’ve helped many people in building their personal brand online. Yet, I’ve also met those who don’t believe in personal branding online though they do work very hard to build and maintain their brand value in traditional ways.
Working with people from various walks of life and helping them leverage the power of the internet and social media, has been a tremendous experience. The process of personal branding is a lot of fun and also challenging at times. It is fun because it is not just very engaging but also very rewarding when you do it right. But, it becomes a challenge when the process is broken.
The goal of a brand name is to attract more business, more customers towards it. The goal of branding is to influence the marketplace positively to drive more revenues.
Whether you are just starting out as an entrepreneur, or you have some business background, you know that we all are a brand name. Depending on how small or big our circle of influence is, we all have a brand value. We all influence people around us.
For a brand to be truly magnetic, to attract more people towards it, here are 9 most important rules of branding engagement. The more you are aware of these rules and the more you practice being sincere about your branding activities, the more magnetic your brand value is going to be with time. So, here you go:
