Why Email Marketing Is So Important And Effective

Kumar Gauraw

Email marketing has been identified as such an effective and inexpensive medium of marketing that an entire industry has emerged to support it.

In today’s rapidly changing digital world, email is the place where most people spend the most of the time everyday.

Email Marketing - Nielson US Mobile Time Spent New Survey

It has the potential to be a very effective medium to share information, build relationships, and create credibility.

I thought of sharing a few reasons why every business should consider using this tool correctly to expand and grow their business irrespective of their industry.

Top 5 Reasons Why Email Marketing Is So Powerful

Here are some of the most important reasons why Email Marketing is the best tool in your hands as a business owner if you are serious about doing Internet Marketing for your business development:

1. Lowest cost of advertisement

Email Marketing is the most cost effective medium of reaching your prospects and customers. It is also instantaneous, direct and effective considering the fact that the cost of advertizement is so low.

2. Emails are at the heart of Social Media

Yes, social media and networking is great! But if there is anything that is required to join any social networking site by anybody, that is an email address. That means – social media marketing is not a replacement for email marketing. Emails are still the best way to reach out to people.

3. Email is the most preferred method of communication

Email still dominates and is preferred method of communication for businesses. Most business professionals prefer sending important company documents, reports and files in an email than any other means.

4. People spend majority of their online time on Email

Mobile and email work well together. According to a recent Nielsen study email is not only the most dominant activity on mobile devices, the trend is increasing.  More than 40% of time spent on a mobile device is dedicated to email. Now, doesn't it make sense to use email as a tool to connect with your customers,prospects?

5. Precise Targeting and Tracking

Mass market appeal is no longer relevant or cost-effective in the online age where it has been replaced by the one-on-one conversation paradigm. Splashy ads on the Super Bowl do not draw flies today. Instead,you can dedicate your efforts to specific individual audience segments and personalize your message to suit their particular needs and preferences using emails and yield higher return on your investment. This is the new age marketing and still very powerful.
At Krishna World Wide, therefore we started this initiative to help educate our clients on this important aspect of business development along with social media marketing to help them take true advantage of Internet Marketing.
Question: How are you using emails for your business? Which Email Marketing service is the best and why do you think and why? Please leave a comment below.

Kumar Gauraw

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Kumar Gauraw is a Personal Branding & Social Media strategist helping entrepreneurs and skilled professionals achieve personal and professional success by developing leadership and leveraging the power of the Internet, Blogging and Social Media.

2 Awesome Thoughts So Far, Add Yours Now...

  1. Hi Kumar,

    Thanks for this awesome post. I really enjoy reading it and i will defintely try them out

  2. Gary Stein

    That is a super cool image. Do people really spend that much time with email? That is so crazy! That really shows how much of a market there is!

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