The use of social media marketing is on the rise. Everybody is talking about it. Companies are allocating larger budgets for social media marketing each year. Does that mean that TV advertisements are dead?
At a dinner recently, I happened to be part of this conversation with some of my friends in the marketing and advertising space. It was an interesting and insightful discourse. I want to share with you a few things about TV advertising that I learned that evening.
The Intent of Advertising
First of all, advertising isn’t intended to sell something or to have a call to action right away. People, who think that the intent of advertisements is to try to make them do something immediately, are wrong.