With the rise of social media and online marketing, social media consulting has become a flourishing industry in itself. Many business owners outsource the task of social media marketing to somebody who can handle it well.
It is such an important area and there are so many self-proclaimed internet and online marketing experts out there. As a business owner, if you plan to hire a social media expert, you must select the person you choose to work with very carefully.
You need someone who can understand your value system, raise your brand awareness in the marketplace and help your brand name gain popularity in social media. Here are 12 key checkpoints you can use to evaluate your prospective social media consultant: