Business Branding Archives

7 Important Elements Of A Powerful About Page

If you check into your Google Analytics, chances are that your About page (if you have one) is among the top 5 most visited pages on your website.

Especially, for your first time visitors, it is the most important page. Any new visitor who lands on one of your pages through organic search or any social media channels, it is the About page that they visit next if they like your content.

I have talked about it in the past and I want to talk about it one more time. This time, I want to talk about it in detail because as I was doing analysis of my conversion rate yesterday, I found something very interesting.

Updated On October 27, 2014 In Marketing About Page, Brand Image, Building Trust, Business Branding, Business Website Setup, Credibility, Personal Branding, Top Blogs

5 Principles Of Successful Brand Building

Kumar Gauraw

When you think branding, do you think of a logo, an advertisement on TV, radio or on the internet? You are not alone if you do that because branding is yet another misinterpreted and misunderstood word.

Branding is usually identified with the practice of putting a symbol on a thing to indicate ownership. Companies have used their logos on the products they sell and campaigned to imprint their logs in people’s minds.

Do You Need A Logo For Personal Branding?

Recently, a gentleman sent me a review of my blog design and proposed that he could give me a better design and a better navigation for about $500.

Updated On October 27, 2014 In Marketing Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding

How To Build Credibility For Your Brand Identity Through Your Blog

Kumar Gauraw

Do you use your blog as a tool for building your credibility, authority and influence?

If you haven’t thought in that direction so far, you need to start clearing your blogging misconceptions quickly and start thinking of your blog as a tool to do so.

A lot of bloggers come to blogging to make quick bucks and very soon, they fade away once they begin to realize that there is no shortcut to success. Making legitimate money has never been and will never be so easy.

Updated On October 27, 2014 In Blogging Blogging Guide, Brand Identity, Brand Image, Business Branding, Credibility

How To Become That Engaging Brand Your Target Market Loves

Kumar Gauraw

Should you build a brand image on your name or should you establish a company name and brand it while you remain invisible?

I had this discussion with a young online marketer from India several months ago who wanted to stay behind a company name for his own strategic reasons. And that topic seems to come back in different forms over and over. So, I decided to touch on that as well in this post.

The Two Schools Of Thought On Branding

People from one school of thought on branding prefer to establish a company name where they want to stay anonymously behind the scene. They do so for following reasons:

They think it will be easy to sell and walk out the company if it grows to a level where big players want to pay for it.
If something goes wrong, they can close the company and walk out clean to go and build another company without affecting their personal identity.
They believe it gives them a choice to start a business in any domain irrespective of their social status because nobody will know who is behind it.

And then, there are others who believe differently. People like John Maxwell, Michael Hyatt, Neil Patel and others who drive their businesses by putting themselves up front. They build their own brand name bigger than any other brand identity of any other company that they run.

Updated On July 7, 2014 In Business Brand Engagement, Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding, Engage, Engaging Brands, Listen, Relationships, Social Media Management, Target Market

A Comprehensive Guide To Personal Branding For Entrepreneurs

Kumar Gauraw

Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.

I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.

So, let’s talk about it!

Updated On April 15, 2014 In Business Blog Promotion, Brand Identity, Brand Image, Brand Reputation, Branding, Business Branding, Entrepreneurs, Online Reputation, Personal Branding, Social Media Marketing

Important Elements Of A Powerful Personal Brand Identity

Kumar Gauraw

If you have had a few jobs by now, you do realize how important your resume becomes whenever you are looking for the next opportunity. If you are an entrepreneur, you know how important it is that your prospect takes you seriously.

Over the years, I’ve helped many people in building their personal brand online. Yet, I’ve also met those who don’t believe in personal branding online though they do work very hard to build and maintain their brand value in traditional ways.

Working with people from various walks of life and helping them leverage the power of the internet and social media, has been a tremendous experience. The process of personal branding is a lot of fun and also challenging at times. It is fun because it is not just very engaging but also very rewarding when you do it right. But, it becomes a challenge when the process is broken.

Updated On September 29, 2013 In Social Media Brand Identity, Brand Image, Brand Reputation, Brand Value, Business Branding, Personal Brand, Personal Branding, Professional Branding

Top 9 Rules Of Branding Every Entrepreneur Should Know

Kumar Gauraw

The goal of a brand name is to attract more business, more customers towards it. The goal of branding is to influence the marketplace positively to drive more revenues.

Whether you are just starting out as an entrepreneur, or you have some business background, you know that we all are a brand name. Depending on how small or big our circle of influence is, we all have a brand value. We all influence people around us.

For a brand to be truly magnetic, to attract more people towards it, here are 9 most important rules of branding engagement. The more you are aware of these rules and the more you practice being sincere about your branding activities, the more magnetic your brand value is going to be with time. So, here you go:

Updated On July 27, 2013 In Business Brand Identity, Brand Image, Brand Reputation, Branding, Business Branding, Personal Branding, Professional Branding

12 Important Questions To Ask When Hiring A Social Media Consultant

Kumar Gauraw

With the rise of social media and online marketing, social media consulting has become a flourishing industry in itself. Many business owners outsource the task of social media marketing to somebody who can handle it well.

It is such an important area and there are so many self-proclaimed internet and online marketing experts out there. As a business owner, if you plan to hire a social media expert, you must select the person you choose to work with very carefully.

You need someone who can understand your value system, raise your brand awareness in the marketplace and help your brand name gain popularity in social media. Here are 12 key checkpoints you can use to evaluate your prospective social media consultant:

Updated On July 27, 2013 In Social Media Brand Reputation, Brand Strategy, Branding, Business Branding, Klout Score, Online Reputation, Professional Branding, Social Media Management, Social Media Marketing, Social Media Mentions, Social Media Promotion

How Toll Free Numbers Can Boost Your Brand Identity

Kumar Gauraw

As an entrepreneur, have you thought about having your own toll free number? I was fortunate enough to have a business mentor in my life who guided me through the process early on in my business career.

As soon as I started my first business venture, my mentor recommended me to get a toll free number. Realizing that it was an important tool for my business, I got one right away. To me, as a business owner, it simply made sense to look like a business.

Updated On April 25, 2014 In Business Brand Identity, Branding, Branding Tool, Building Trust, Business Branding, Credibility, Customers, Prospects, Toll Free Numbers, Vanity Numbers, Virtual Assistant

Choosing The Best Blogging Platform For Your Needs

Kumar Gauraw

The rewards of blogging are awesome. However, your blogging challenge begins as soon as you get engaged in choosing the best suited platform for your blogging needs. It is an important point to think about if you are just starting out on the journey and it also confuses many aspiring bloggers, naturally.

How To Choose The Best Blogging Platform For Personal Branding, Internet Marketing Or Blogging For Business

We discussed earlier, why blogging is important for your personal branding, and now, having established the need for blogging, let’s discuss what is the best platform for your blogging needs.

Today, there are several blogging platforms to choose from as you get ready to start. However, the best thing is, you aren’t stuck for life with the platform you choose today. If you get started with one platform and later decide that you want to switch to another, it’s very easy to do that as well. Therefore, it should make your decision much easier.

Updated On February 4, 2013 In Blogging Blogger, Blogging Platform, Business Blogging, Business Branding, Drupal, Joomla, Personal Branding, Professional Bloggers, Professional Branding, Self-Hosted, Tumblr, Typepad, WordPress, WordPress Website

Do You Need A Logo For Personal Branding?

The Two Schools Of Thought On Branding

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