Brand Strategy Archives

5 Principles Of Successful Brand Building

When you think branding, do you think of a logo, an advertisement on TV, radio or on the internet? You are not alone if you do that because branding is yet another misinterpreted and misunderstood word.

Branding is usually identified with the practice of putting a symbol on a thing to indicate ownership. Companies have used their logos on the products they sell and campaigned to imprint their logs in people’s minds.

Do You Need A Logo For Personal Branding?

Recently, a gentleman sent me a review of my blog design and proposed that he could give me a better design and a better navigation for about $500.

Updated On October 27, 2014 In Marketing Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding

How To Become That Engaging Brand Your Target Market Loves

Kumar Gauraw

Should you build a brand image on your name or should you establish a company name and brand it while you remain invisible?

I had this discussion with a young online marketer from India several months ago who wanted to stay behind a company name for his own strategic reasons. And that topic seems to come back in different forms over and over. So, I decided to touch on that as well in this post.

The Two Schools Of Thought On Branding

People from one school of thought on branding prefer to establish a company name where they want to stay anonymously behind the scene. They do so for following reasons:

They think it will be easy to sell and walk out the company if it grows to a level where big players want to pay for it.
If something goes wrong, they can close the company and walk out clean to go and build another company without affecting their personal identity.
They believe it gives them a choice to start a business in any domain irrespective of their social status because nobody will know who is behind it.

And then, there are others who believe differently. People like John Maxwell, Michael Hyatt, Neil Patel and others who drive their businesses by putting themselves up front. They build their own brand name bigger than any other brand identity of any other company that they run.

Updated On July 7, 2014 In Business Brand Engagement, Brand Identity, Brand Image, Brand Reputation, Brand Strategy, Business Branding, Engage, Engaging Brands, Listen, Relationships, Social Media Management, Target Market

12 Important Questions To Ask When Hiring A Social Media Consultant

Kumar Gauraw

With the rise of social media and online marketing, social media consulting has become a flourishing industry in itself. Many business owners outsource the task of social media marketing to somebody who can handle it well.

It is such an important area and there are so many self-proclaimed internet and online marketing experts out there. As a business owner, if you plan to hire a social media expert, you must select the person you choose to work with very carefully.

You need someone who can understand your value system, raise your brand awareness in the marketplace and help your brand name gain popularity in social media. Here are 12 key checkpoints you can use to evaluate your prospective social media consultant:

Updated On July 27, 2013 In Social Media Brand Reputation, Brand Strategy, Branding, Business Branding, Klout Score, Online Reputation, Professional Branding, Social Media Management, Social Media Marketing, Social Media Mentions, Social Media Promotion

How To Discover Your Talents And Become An Expert

Kumar Gauraw

To become an expert at anything, I believe, we must truly believe that we are talented in that area. We must believe in our God given talents and abilities. More importantly, we must believe in ourselves.

Do you value your life? Then waste not time, for that is the stuff life is made of. ~Benjamin Franklin [tweet this]

The value of anything that we desire to acquire is determined by how much of our time, our resources and our energy we are willing to invest to acquire it.

If we believe in ourselves, we also value ourselves. We value our God given talents and abilities. We value our life and in turn, others begin to believe in us, value us.

Updated On April 8, 2013 In Business Abilities, Brand Identity, Brand Strategy, Discover, Expert, Expertise, Goals, Mission Statement, Personal Branding, Planning, Relationship Building, Strategy, Talents, WordPress Website

How To Leverage Social Media For Business Success

Kumar Gauraw

Social networking has impacted the way businesses are done. Many young entrepreneurs have made fortunes just because they know how to leverage social media for business. Unfortunately, so many others struggle with it. Many entrepreneurs, though they are good with traditionally well known methods of marketing, are not able to adapt to social media correctly and end up losing out so much potential every day to their competitors.

Sometimes it's lack of knowledge. But, in most cases, it's lack of willingness to learn and change. I recently had a conversation with an entrepreneur struggling to just keep the shop open because of the marketing challenges. While talking about internet marketing and leveraging social media for her business, she informed me that she is already doing it and nothing is working.

Updated On February 4, 2013 In Social Media Brand Reputation, Brand Strategy, Branding, Business Development Process, Business Networking, Entrepreneur, Entrepreneurship, Internet Marketing, Online Marketing, Personal Branding, Social Media Marketing, Social Networking

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5 Principles Of Successful Brand Building

Do You Need A Logo For Personal Branding?

How To Become That Engaging Brand Your Target Market Loves

The Two Schools Of Thought On Branding

12 Important Questions To Ask When Hiring A Social Media Consultant

How To Discover Your Talents And Become An Expert

How To Leverage Social Media For Business Success

Disclosures