Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.
I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.
So, let’s talk about it!
Did you know that there are more than 400 million tweets sent per day on Twitter? Did you know that there are more than 699 million active Facebook users every day? This list only grows when we start including other growing social networking sites such as Google+, Pinterest, Instagram and so on.
These stats only mean that the freedom, the ability to have your own platform where you can say things you like to say, has made social media so popular. The number of people adapting to social media, and at the speed of growth, is simply astounding.
Like anything else, this has given birth to two school of thoughts when it comes to social media:
But wait, there is a third group as well. This belongs to those who use every opportunity to speak against it but can’t stay away from it.
Social media is the new media. It is here to stay, whether or not you and me like it. This is the way we are going to communicate and stay in touch with the world. This is the way businesses are being conducted, connections are made, jobs are being searched and new business ventures are being established.
With the rise of social media and online marketing, social media consulting has become a flourishing industry in itself. Many business owners outsource the task of social media marketing to somebody who can handle it well.
It is such an important area and there are so many self-proclaimed internet and online marketing experts out there. As a business owner, if you plan to hire a social media expert, you must select the person you choose to work with very carefully.
You need someone who can understand your value system, raise your brand awareness in the marketplace and help your brand name gain popularity in social media. Here are 12 key checkpoints you can use to evaluate your prospective social media consultant:
Social Media and the use of the social networking websites in day-to-day life has brought success and happiness to some and frustration to others. There are many aspects of the online world that is confusing to many people and that is the topic of discussion in this post.
A good friend of mine who doesn’t use social media and online world as much as I do, explained to me his frustration with this whole online thing and asked me if I had any resolutions to these problems.
Knowing what not to do while using social media for business is at least as important as knowing what we must do to leverage social media for busness. Earlier, I shared how to leverage social media for business where we discussed some of the basic steps for the entrepreneurs to take control of their personal brand and online reputation for business success.
Social media is the most powerful tool in hands of an entrepreneur who can leverage its power for business growth. If done right, the benefits of using social media platform are tremendous.
However, it is equally important to know and remember the cardinal rules of using social media for business. If used inappropriately, social media is powerful enough to only increase the pain.
I had a meeting with one of my prospective clients for their social media marketing needs a couple of days ago. The gentleman I met, works with one of the top network marketing companies in the U.S. He asked, "Why do I need to spend my time and money on social media when the company I represent is rocking so much?"
That is a common question I still see people have across industries and career levels. There are a lot of people who think Social Media is a waste of time and it is used by people who are not focused on their goals. This post will make a lot of sense for you if you still have been ignoring social media or do not know how to harness it's power. Please do share your thoughts in the comments…
The subject of Personal Branding is no more a new phenomena. Everybody knows and everybody is doing it. It is more critical today than ever to your success as the world is getting much more competitive and noisy today than ever. But the question is, Are you doing it for you?
Whether you are in school looking out to grab your dream job or you are employed already the personal branding is of absolute importance to your career. And… If you are an entrepreneur, you need branding like nobody else.
Here is a very well presented 2.46 minute video that talks about the importance of personal branding for job. I believe this video will challenge you to think even if you aren't looking for job. It is worth giving your 3 minutes!
Interestingly, there are so many people on Facebook, Twitter, Google Plus and all over the web who are actually damaging their reputation by posting inappropriate content, Continue Reading…
If you are in college, you are busy with classes and your assignments. If you are a professional working on a job, no time left between job and family. Everybody is busy with things on their plate. And to add to the pain – Social is a new irresistable temptation…or better yet – a new need of the hour that you must keep up with. Social media is becoming increasingly vital component of our lives.
Interestingly, even today, some people still ask, "Is it really needed? Is it not a waste of time?"
Do you have ambitious dreams of growth for your business but a tight marketing budget? If you are that situation, you aren't alone. A lot of small business owners face this challenge. The good news however is – there are a few awesome and proven low budget techniques that can put your marketing efforts on the fast track of growth.
