The secret to success, in almost every aspect of life, lies in our ability to influence the other people to help us achieve our goals. We know it, everybody knows it and that is why leaders are always hungry for knowledge in people skills.

Turning Adversaries Into Allies By Bob Burg -Principles of Ultimate InfluenceBook Website: http://www.adversariesintoallies.com/

In my quest to be able to develop my ability to get the results I want from other people while still making them feel genuinely good about themselves, I picked up the latest book from the bestselling author, Bob Burg, Adversaries Into Allies: Win People Over Without Manipulation or Coercion.

I always enjoy learning from Bob since I got my hands for the first time on his book “Winning Without Intimidation”. Since then, I have read his other incredible books such as Endless Referrals and the Go Givers Sell More etc.

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A business must have a product or a service to sell that people want. Yet, have you seen salespeople trying to deny they sell something? I often hear small business owners and many distributors with direct selling companies deny the fact that they sell.

All things being equal, people will do business with, and refer business to, those people they know, like and trust - Bob Burg

Consistently I run into distributors from different direct sales companies and almost always notice that they are very excited about their products, services and the compensation plan their business opportunity offers.

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Referrals are considered widely as the best way to build growing and stable business today. Therefore. having a goal of giving the best customer service plays so much important role. Happy customers can be a huge gain for any business.

Business Networking for Endless Referrals

And when customer isn't happy with your product or the service, that is the worst thing that can happen to your business because with social media and internet, good or bad – the news flows incredibly fast either way.

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