Matt Cutts, who runs Webspam at Google rocked the SEO world with his latest post titled “The decay and fall of guest blogging for SEO”. I have received countless blog posts, newsletters and questions from people all over since then.
And therefore, I decided to consolidate my findings in this post and provide my perspective of what is happening and what really is going to happen with regard to guest blogging in the short term and in the long term.
The Cause Of Panic In The SEO World
This is what Matt Cutts said and it has a lot of SEO experts worried (especially those who have been using guest blogging as their main SEO strategy):
Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.