Should you build a brand image on your name or should you establish a company name and brand it while you remain invisible?

Happy Customers - Satisfied Customers - Shopping Online At Their Favorite Brand's Website

I had this discussion with a young online marketer from India  several months ago who wanted to stay behind a company name for his own strategic reasons. And that topic seems to come back in different forms over and over. So, I decided to touch on that as well in this post.

The Two Schools Of Thought On Branding

People from one school of thought on branding prefer to establish a company name where they want to stay anonymously behind the scene. They do so for following reasons:

  1. They think it will be easy to sell and walk out the company if it grows to a level where big players want to pay for it.
  2. If something  goes wrong, they can close the company and walk out clean to go and build another company without affecting their personal identity.
  3. They believe it gives them a choice to start a business in any domain irrespective of their social status because nobody will know who is behind it.

And then, there are others who believe differently. People like John Maxwell, Michael Hyatt, Neil Patel and others who drive their businesses by putting themselves up front. They build their own brand name bigger than any other brand identity of any other company that they run.

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This is a guest post by Ness Garcia from MakeAWebsite. You can circle her on Google+

Letting high bounce rates on your website to continue could be one of the worst things to allow for your websites. The bounce rate means that there is a reason that people keep coming to your site but then leaving too soon.

Bounce Rate and Page Views Relationship

That means you have some serious work to do. If you want to keep your viewers on your site longer, you have to give them a reason to stay. They need to stay on your website for a little longer to lower down the bounce rates. So, let's take a look 5 ways that will definitely help you keep your visitors.

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As an entrepreneur, managing your brand reputation is very important. In today’s marketplace where social media is such a dominant marketing tool, you simply need to be on top of things on social media.

Social Media Management Using Hootsuite Features

Do you really have to be on top of social media?

Well, not if you don’t want to grow your business by leveraging the power social media and internet marketing has to offer. You can simply ignore it and build your business slowly using traditional ways and it may still work the way it always has.

But if you want to be on the cutting edge and build your brand identity online to take your business on fast track, you can’t afford to ignore social media marketing. And that is when reputation management becomes an important aspect of your overall campaign.

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List building and Email Marketing may not be something that a new website owner plans for initially when starting out. While setting up our new website or blog, most of us start out to build our brand identity online.

List Building And Email Marketing Using Autoresponder Services For Online Entrepreneurs

However, as we start to mature and begin to get confidence, we begin to commit a little bit more, and then a bit more.

A time comes when we begin to ask ourselves, “Can I also make money while I continue to do what I am doing online?” If you've had this question on your mind, what you are thinking really is – how to build an online business with your website.

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If you don’t know what Klout is, you should probably spend 15 minutes of your time to learn about it. I wondered about this for sometime and I am here to share with you what I learnt when I researched as to why and how much does it matter today.

You Have A Klout Score And It Does Matter

If you have a Twitter account, you already have a Klout score whether or not you’re aware of it. If you are on Social Networking websites, you have a Klout score already though you may not know. I tend to think it is worth finding out anyway.

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