Business

This categories covers General Business Development Sales and Marketing related subject areas

Get To The Point – Key To Effective Communication

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Have you been in a situation where you ask a question to someone, expecting an answer in a sentence or two, but you actually ended up listening to a 15, 20 or even a 30 minute sermon, only to wonder in the end, “What was it about?”

Get To The Point In Public Speaking or In Sales For Effective Communication

I was recently helping one of my Toastmasters mentees in preparation for the 3rd speech project which is interestingly called, “Get To The Point”.  This project is about helping the speaker deliver a 5 to 7 minute long speech which delivers a clear message. The speech must have a clearly defined objective and the speaker must remain focused on the objective throughout the speech, until the end.

But, is it important only to public speaking?

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6 Growth Strategies Business Leaders Employ

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I have not met anybody who doesn’t want to start a business at some point in their life. And everyone who is in business, wants to become successful.

Business Growth Strategies For Leaders

I have met a number of ultra-successful business leaders throughout my business career and there are about 6 important growth strategies they all take very seriously when it comes to their business. I believe anybody, who pays close attention to these business lessons, can become extremely successful.

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How Rejection Makes You A Champion

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If it wasn’t for the fear of rejection, most people would love to be in business for themselves. It is the fear of rejection that stops many people from even starting their own business, while many others give up early on when they are faced with a few rejections.

Rejections Make You A Champion - Angry Women Rejecting An Offer

Even though I have been pretty confident (my mother thought I was overconfident) from my childhood, I have been intimidated by rejections very much in the early days of my career as an entrepreneur. It was unacceptable to me that somebody would actually reject my offer.

In fact, it was because of the fear of rejection that I never went for ‘Walk-In’ job interviews.  I never applied for a job by myself. I uploaded my resumes on job websites and waited for the calls to come. To my serendipity, I did receive interview calls and I always (I mean always) got selected.

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Why You Shouldn’t Start Your Own Business

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Almost everyone I have met wants to succeed in their own business. Everybody also wants to find that secret recipe to success in entrepreneurship. I remember those days sitting with friends almost every Friday and planning to start different business ventures.

Group of young people discussing about starting their own business in a casual setting

We used to have great discussions. What idea is going to work the best? What will be a good location? How to get the capital to invest? Who will be the target market and what reserves will we need to have available? I remember planning everything, distributing responsibilities among the group for further investigation and then Monday would come and ruin all our plans.

The cycle would recur every few weeks and none of us started any business for years.

Does this scenario sound familiar to you?

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Top 9 Rules Of Branding Every Entrepreneur Should Know

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The goal of a brand name is to attract more business, more customers towards it. The goal of  branding is to influence the marketplace positively to drive more revenues.

Rules Personal Branding Every Entrepreneur Should Know

Whether you are just starting out as an entrepreneur, or you have some business background, you know that we all are a brand name. Depending on how small or big our circle of influence is, we all have a brand value. We all influence people around us.

For a brand to be truly magnetic, to attract more people towards it, here are 9 most important rules of branding engagement. The more you are aware of these rules and the more you practice being sincere about your branding activities, the more magnetic your brand value is going to be with time. So, here you go:

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Why Small Businesses Should Consider TV Advertising

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The use of social media marketing is on the rise. Everybody is talking about it. Companies are allocating larger budgets for social media marketing each year. Does that mean that TV advertisements are dead?

People Watch 34 Hours TV Each Week In USA As Research Shows

At a dinner recently, I happened to be part of this conversation with some of my friends in the marketing and advertising space. It was an interesting and insightful discourse. I want to share with you a few things about TV advertising that I learned that evening.

The Intent of Advertising

First of all, advertising isn’t intended to sell something or to have a call to action right away. People, who think that the intent of advertisements is to try to make them do something immediately, are wrong.

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How To Overcome Your Fear Of Networking For Business

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The richest people in the world look for and build networks. Everyone else looks for work.      ~Robert Kiyosaki [tweet this]

It is true that social networking and internet marketing have changed a lot of things in the world in last a few years. People’s perspective has been rapidly changing about networking. More and more businesses are adapting to the networking business model.

Networking For Work - Networking For Business - Overcoming Fear Of Networking

More and more people are becoming extremely successful using networking to promote their businesses. People like John Maxwell, Randy Gage, Brendon Burchard, Michael Hyatt and Robert Kiyosaki have achieved enormous success by networking and building networks.

But I still see so many people who, for one reason or another, continue to resist networking. They seem to think that it is a lot of work to network with little or no return on investment of their time and efforts.

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What Separates Successful Business Leaders From The Unsuccessful

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Everybody wants to be successful. I haven’t met an entrepreneur who doesn’t want to make it happen for his/her business. To a business leader, success of the enterprise is actually a responsibility.

What Separates Successful Business Leaders From The Unsuccessful

Yet, not everybody is able to make it. The question is – Why? How come some business leaders succeed beyond measure and others, in the same arena, can’t even make a mark? What are some of the differentiating factors?

This Difference Is Important

As a leader, it is important to understand the differentiating factors because you are responsible for your successes and failures equally. As a leader of your business, you need to plan your success, avoid the potholes and follow the path to success to make it happen.

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How Toll Free Numbers Can Boost Your Brand Identity

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As an entrepreneur, have you thought about having your own toll free number? I was fortunate enough to have a business mentor in my life who guided me through the process early on in my business career.

Taking Toll Free Call From Office - Business Lady Taking To Customer On Toll Free

As soon as I started my first business venture, my mentor recommended me to get a toll free number. Realizing that it was an important tool for my business, I got one right away. To me, as a business owner, it simply made sense to look like a business.

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Why Small Businesses May Need Business Storage Services

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How  many small business owners, especially home based business owners do you know who keep very low inventory levels of their products simply because they don’t have enough storage?

Business Storage Facilities

I have many friends who participate in distribution industry. Yet they do not keep any inventory of the products they sell. They do so simply because they want to avoid the cost. Cost could be the cost of products or even renting of a business storage facility.

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