I guess you already figured out what I am going to discuss in this post from the title itself. However, if you don’t have kids, you can still participate in this conversation and perhaps, add some value from your perspective.

Cute Little Girls Playing With Their Smartphones Ignoring One Another In A Park - Social Media And Technology Effect

Social media, especially Facebook, is always a cause for concern among parents and a reason for friction in two different schools of thought.

Like all technology, social media is neutral but is best put to work in the service of building a better world.    ~Simon Mainwaring [tweet this]

One group of people thinks that Facebook and social media is evil and we should avoid it at all costs. Well, I don’t subscribe to that group and that is why this post is also not about them or for them.

The other group is of social media enthusiasts. I actively participate in this group for obvious reasons and this is what my online business is centered around.

But then, you know how powerful social media can be in building your personal brand, online reputation and growing your business at such a low cost if done right.

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If you have had a few jobs by now, you do realize how important your resume becomes whenever you are looking for the next opportunity. If you are an entrepreneur, you know how important it is that your prospect takes you seriously.

Important Elements Of A Powerful Personal Brand Online And Offline

Over the years, I’ve helped many people in building their personal brand online. Yet, I’ve also met those who don’t believe in personal branding online though they do work very hard to build and maintain their brand value in traditional ways.

Working with people from various walks of life and helping them leverage the power of the internet and social media, has been a tremendous experience. The process of personal branding is a lot of fun and also challenging at times. It is fun because it is not just very engaging but also very rewarding when you do it right. But, it becomes a challenge when the process is broken.

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The world is noisier than ever. The competition is extremely high. Whether you are looking for a new job or new business, you’ve got to stand out from your competition. Your personal branding efforts drive your size of success.

Personal Brand Strategy Mistakes To Avoid

However, did you realize it isn’t something new? The need to stand out from your competition has always been important to your success. The methods have evolved, but the need is the same, isn’t it?

Your Brand Strategy Can Work Two Ways

Like anything else, you can do your personal branding as well two ways:

  1. Do it the right way where you stand out and attract what you desire.
  2. Do it the wrong way and people start running away from you. You still stand out. But people want to stay away from your brand name.

If you are serious about getting that dream job or growing your business to the next level of success, you want to do it the right way.

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Having a well-recognized and exclusive brand identity in the marketplace is the ultimate desire of every company, every entrepreneur. 

A strong brand identity adds tremendous power to the sales and marketing efforts for every business, in every profession. Therefore, all businesses strive to achieve this goal. Technology has made this a level playing field.

Creating Brand Identity Using Internet Marketing

Let’s discuss what it takes to create a distinct brand identity by leveraging the power of social media to create growth.

Brand Identity For A Business Organization

For a business, it is critical to plan the strategy to portray the right image to your target market. As a business, you want your company to set itself apart from the competition. You want consumers to buy your product and services. This requires a unique brand identity that your consumers can like, trust and remember.

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Personal Branding, I really believe, is the most important aspect of your marketing. It is particularly important to book authors, life coaches, entrepreneurs and public speakers because success in these professions depends on your credibility in the marketplace. The more the credibility, the better your chances are of success.

Personal Branding Is Extremely Important For Public Speakers-Book Authors-Writers and Life Coaches

What Is Personal Branding?

Wikipedia says : “Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book 'Think and Grow Rich' by Napoleon Hill.”

Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we have the ability to leverage the same strategies that make these celebrities or corporate brands apply. We can build brand equity and our online presence just like the celebrities and corporations.

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My Personal Branding GPS eBook received a lot of appreciation from my readers and I am thankful to all who provided their feedback and asked questions. Your feedback makes a lot of difference in my ability to make positive changes and continue to improve myself and my ability to serve.

New College Graduates Looking To Explore Job Markets

This post is for you if you are in one of the following categories:

  1. You are just out of college with a college degree and looking forward to have a good, respectable job.
  2. You know somebody with a new college degree looking for employment. In this case, you may be able to guide them.

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