Social Media Categories - Page 2 of 4

How To Monitor Your Brand Reputation On Social Media Using HootSuite

November 21, 2013October 3, 2013 by Kumar Gauraw

As an entrepreneur, managing your brand reputation is very important. In today’s marketplace where social media is such a dominant marketing tool, you simply need to be on top of things on social media.

Do you really have to be on top of social media?

Well, not if you don’t want to grow your business by leveraging the power social media and internet marketing has to offer. You can simply ignore it and build your business slowly using traditional ways and it may still work the way it always has.

But if you want to be on the cutting edge and build your brand identity online to take your business on fast track, you can’t afford to ignore social media marketing. And that is when reputation management becomes an important aspect of your overall campaign.

Important Elements Of A Powerful Personal Brand Identity

September 29, 2013August 22, 2013 by Kumar Gauraw

If you have had a few jobs by now, you do realize how important your resume becomes whenever you are looking for the next opportunity. If you are an entrepreneur, you know how important it is that your prospect takes you seriously.

Over the years, I’ve helped many people in building their personal brand online. Yet, I’ve also met those who don’t believe in personal branding online though they do work very hard to build and maintain their brand value in traditional ways.

Working with people from various walks of life and helping them leverage the power of the internet and social media, has been a tremendous experience. The process of personal branding is a lot of fun and also challenging at times. It is fun because it is not just very engaging but also very rewarding when you do it right. But, it becomes a challenge when the process is broken.

10 Online Activities You Should Avoid To Protect Your Brand Reputation

September 29, 2013August 15, 2013 by Kumar Gauraw

Did you know that there are more than 400 million tweets sent per day on Twitter? Did you know that there are more than 699 million active Facebook users every day? This list only grows when we start including other growing social networking sites such as Google+, Pinterest, Instagram and so on.

These stats only mean that the freedom, the ability to have your own platform where you can say things you like to say, has made social media so popular. The number of people adapting to social media, and at the speed of growth, is simply astounding.

Like anything else, this has given birth to two school of thoughts when it comes to social media:

Haters
Lovers

But wait, there is a third group as well. This belongs to those who use every opportunity to speak against it but can’t stay away from it.

Know What You Can And Can’t Do Online

Social media is the new media. It is here to stay, whether or not you and me like it. This is the way we are going to communicate and stay in touch with the world. This is the way businesses are being conducted, connections are made, jobs are being searched and new business ventures are being established.

10 Twitter Basics You Must Know To Be Effective

April 16, 2014August 2, 2013 by Kumar Gauraw

Understanding Twitter is a challenge that many struggle with (I know I did for a long time). Many entrepreneurs fail to understand Twitter, fumble for some time trying to get followers and then fade away.

I meet people everyday who wonder if Twitter is really worth their time and they can’t figure out why this thing is so popular when it is so hard for them. At the same time, I also see many others who are on Twitter wasting their time all day long.

If you fall in any of these two categories, you need to go through this post. My goal today is to help you learn some Twitter basics and the best practices.

All You Need To Know About #Hashtags On #Facebook

August 29, 2013July 7, 2013 by Kumar Gauraw

Hashtags have now begun to get into the mainstream since Facebook adopted the concept in recent weeks. If you are on Facebook, you will see Hashtags in your news feed and when you click on anyone of them, you will see many other posts related to that topic.

If you have not been active on Twitter, you may not yet know Hashtags and their relevance. However, by the time you are done reading this post, you will know everything you need to know about Hashtags and how you can use them.

12 Important Questions To Ask When Hiring A Social Media Consultant

July 27, 2013June 24, 2013 by Kumar Gauraw

With the rise of social media and online marketing, social media consulting has become a flourishing industry in itself. Many business owners outsource the task of social media marketing to somebody who can handle it well.

It is such an important area and there are so many self-proclaimed internet and online marketing experts out there. As a business owner, if you plan to hire a social media expert, you must select the person you choose to work with very carefully.

You need someone who can understand your value system, raise your brand awareness in the marketplace and help your brand name gain popularity in social media. Here are 12 key checkpoints you can use to evaluate your prospective social media consultant:

How To Promote Your Business Using Social Media

May 21, 2013May 1, 2013 by Kumar Gauraw

Promotions of the Free Enterprise System, the rise of social media and declining job markets have caused a significant increase in the number of independent consultants. That means more people are choosing entrepreneurship as their career path.

If you’re an expert at anything, you have an opportunity to start a consulting business and become a known expert in your niche. You don't have to be in some really cool business to succeed. You don't even need to have a large marketing budget.

Instead, you just need a plan, a strategy to market yourself to the right target market in the right manner. For example, look at these examples of people who applied the same concept and made a fortune:

In these cases, the investment wasn’t huge, the marketing wasn’t mind blowing. They started small, stayed consistent with their idea, kept working and achieved significant success.

You Must Take LinkedIn Seriously So You Can Use It Effectively

May 17, 2013April 26, 2013 by Kumar Gauraw

I remember creating my LinkedIn profile near the beginning of 2006, not knowing if it was something I really needed. I created the profile because a colleague at work referred me to LinkedIn.

I just signed up because I didn’t want to disappoint my friends. I got started, entered a few details and didn’t bother to login again for several months.

Just like everyone else, I got a few LinkedIn promotional emails from time to time. I also received a few connection requests from other people once every few days. Those things kept me engaged and once in a while, I did login to accept or reject the requests or read messages etc.

But I wasn’t serious about LinkedIn or any social networking site (including Google’s Orkut) for a long time.