Social Media Categories

Twitter Tools and Successful User Acquisition Strategies

Twitter is probably the coolest marketing tool of our generation as noted in Founder Magazine. While this is the holy grail of internet marketing for many top marketers, it is also the most confusing and frustrating channel for many.

Some of the features that make Twitter so powerful and so different when compared with any other social media channel are:

Twitter lets you see what people are interested and talking about right now.
Twitter lets you see lists of people who follow your competitors.
Twitter lets you interact with all of those people instantly unlike some of the other popular networks.

On Twitter, you can easily find out who is tweeting about your topics related to your industry/product/service by using the search feature.
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Updated On February 18, 2022 In Social Media Social Listening, Social Media Mentions, Social Signals, Twitter Account, Twitter Basics, Twitter Followers, Twitter Hashtags, Twitter Strategies, Twitter Tools

Google Is Shutting Down Orkut And What It Means To You

Kumar Gauraw

Launched in January 2004, Google’s first social media venture, Orkut is shutting down on September 30, 2014. I received an email from the Orkut team notifying me of this development a couple of days ago.

If you know anything about Orkut, you may remember that it was launched even before Facebook. It was very popular in India and Brazil, although it never took off in the US.

Updated On October 27, 2014 In Social Media Download for Free, Google+, Pictures, Social Media Platform, Social Networking

Is Google+ Worth The Investment Of Your Time And Energy?

Kumar Gauraw

When it comes to using social media as an entrepreneur, should you invest your time in growing your presence on Google+?

There are different purposes behind using different social networking websites. But, does Google+ deserve an investment of your time?

Updated On October 27, 2014 In Social Media Google Authorship, Google Plus, Google+, Social Media Marketing, Social Media Platform, Social Networking

How Your Profile Picture Affects Your Personal Branding [Infographic]

Kumar Gauraw

Did you know that your profile picture is the first thing that people like or dislike about you when they see you first time online?

Your profile picture is your foremost representative in the digital world. It is the most important aspect of your first impression online. It affects how we are perceived by others.

If your personal branding is important to you, you should pay attention to how you choose your profile pictures on Facebook/Twitter/Google+ or any other website that represents you. Let’s discuss the reasons.
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Updated On October 27, 2014 In Social Media

Things You Should Not Share on Social Media

Kumar Gauraw

Social media is so irresistible that it’s almost impossible to stay away from it. How many times have you come across a situation where you wanted to sign up for a new product or service and it wants you to sign up with your Facebook or Twitter account?

Well, social media is now integrated into our online lives.

I have friends who hate Facebook for philosophical reasons but can’t get out of it because other products and services they use need them to have a Facebook account. Obviously they hate Facebook even more.

Updated On October 27, 2014 In Social Media Google Plus, Share With Friends, Sharing Online, Social Media Issues, Social Networking, Social Sharing, Twitter And Facebook

10 Ways to Use Social Media For Things You Are Already Doing

Kumar Gauraw

Being effective means being able to manage our time in a productive manner and achieving productive activities. Going by that understanding, social media is usually considered as a time waster.

One of the biggest challenges for small business owners is to quantify the return on investment, this includes social media activities.

It is even harder for those with decent success in their business without using social media to even comprehend any productive use of social media.

Updated On July 7, 2014 In Social Media Business Owners, Entrepreneurs, Prospecting, Social Media Management, Social Media Marketing, Social Media Promotion

Should You Use Facebook Page Or Facebook Profile For Business?

Kumar Gauraw

There seems to always be confusion about using Facebook Page vs Facebook Profile for business. For a small business owner or a solo entrepreneur, it is a bit confusing to go one or the other way.

When I started to use Facebook back in the days, I didn’t have any business online. My profile on Facebook was to be in touch with friends and family. It was actually the cool new place where all my Orkut friends were migrating.

Updated On July 7, 2014 In Social Media Business Growth, Entrepreneurs, Facebook Pages, Facebook Profiles, Internet Marketing, Online Marketing

The Challenge Of Social Networking And Our Children’s Personal Brand

Kumar Gauraw

I guess you already figured out what I am going to discuss in this post from the title itself. However, if you don’t have kids, you can still participate in this conversation and perhaps, add some value from your perspective.

Social media, especially Facebook, is always a cause for concern among parents and a reason for friction in two different schools of thought.

Like all technology, social media is neutral but is best put to work in the service of building a better world. ~Simon Mainwaring [tweet this]

One group of people thinks that Facebook and social media is evil and we should avoid it at all costs. Well, I don’t subscribe to that group and that is why this post is also not about them or for them.

The other group is of social media enthusiasts. I actively participate in this group for obvious reasons and this is what my online business is centered around.

But then, you know how powerful social media can be in building your personal brand, online reputation and growing your business at such a low cost if done right.

Updated On July 7, 2014 In Social Media Children, Monitoring, Personal Brand, Personal Branding, Social Media Issues, Social Media Management, Social Networking, Teaching Children

ClickToTweet – An Easy Way To Get More Tweets

Kumar Gauraw

Have you been to a website where you simply loved a sentence, may be it was a profound statement or a quote and you instantly thought, “Wow! Let me tweet this!" and then you have to a copy paste?

Usually, when that moment comes, you have to copy the statement, go to HootSuite or Buffer (or Twitter directly) and do the tweeting work. If you loved the statement or the picture so much, you wouldn’t mind going through that effort.

Sure!

But, wouldn't it be so much nicer if you suddenly saw a button or a link that said “click here to tweet this”? I mean, that would be such a relief, right?

Updated On April 2, 2014 In Social Media Blog Promotion, Social Media Mentions, Social Sharing, Twitter Strategies

How To Correctly Use And Manage Twitter Direct Messages

Kumar Gauraw

Nothing annoys on social media sites, especially Twitter and Facebook, more than receiving an unsolicited message from somebody you don’t even know. Interestingly, many people send an "auto" direct message right at the moment they get a new follower.

On top of that, knowing that you can’t even delete your unwanted Direct Messages (DM) in Twitter in bulk, only adds to the pain. No wonder sending automatic DMs on Twitter to your new followers is mostly considered as SPAM.

Why is that so?

Well, if you followed me just today and we have not even interacted once, what is so private and important that I should straightaway try to get your attention through your mailbox?

I can’t find one such valid scenario. Can you?

Updated On January 9, 2014 In Social Media Direct Messages, Social Oomph, Twitter Account, Twitter Followers, Twitter Inbox

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