Business Categories - Page 2 of 5

How To Ensure A Pleasant Experience To Your Website Visitors

October 27, 2014May 19, 2014 by Kumar Gauraw

Building links and getting social media shares to build better search engine ranking is the top priority for everybody with a website, and for good reasons.

Why not? More traffic does mean more opportunities and more opportunities means more money, isn’t that correct?

But, as smart marketer, you want to be prepared for what happens when you start to get the traffic you always wanted. You want your website to have the infrastructure in place to capitalize on that traffic.

What does that really mean? And, how do you do that?

How To Become That Engaging Brand Your Target Market Loves

July 7, 2014March 30, 2014 by Kumar Gauraw

Should you build a brand image on your name or should you establish a company name and brand it while you remain invisible?

I had this discussion with a young online marketer from India several months ago who wanted to stay behind a company name for his own strategic reasons. And that topic seems to come back in different forms over and over. So, I decided to touch on that as well in this post.

The Two Schools Of Thought On Branding

People from one school of thought on branding prefer to establish a company name where they want to stay anonymously behind the scene. They do so for following reasons:

They think it will be easy to sell and walk out the company if it grows to a level where big players want to pay for it.
If something goes wrong, they can close the company and walk out clean to go and build another company without affecting their personal identity.
They believe it gives them a choice to start a business in any domain irrespective of their social status because nobody will know who is behind it.

And then, there are others who believe differently. People like John Maxwell, Michael Hyatt, Neil Patel and others who drive their businesses by putting themselves up front. They build their own brand name bigger than any other brand identity of any other company that they run.

5 Reasons As An Entrepreneur, You Must Do Network Marketing

July 7, 2014March 23, 2014 by Kumar Gauraw

Owning your own business is definitely the most preferable course of action everyone wants to take as soon as possible. Entrepreneurship is definitely more glorified in our society today than ever, and for good reasons.

Statistically speaking, there are about half a million new businesses started each month in the United States alone. Check out the details on these statics by Business Insider here. This number, of course, includes startups across all industries.

But, Statistics Are Not Always Exciting

However, isn’t it another interesting fact that 7 out of 10 businesses shut down in their first new years of operation?

Now, I don’t know about you but I have seen more people than I can count in just the last 2-3 years who started a business (all kinds of businesses) and they didn’t last very long.

A Comprehensive Guide To Personal Branding For Entrepreneurs

April 15, 2014March 6, 2014 by Kumar Gauraw

Personal Branding is not a term most probably you are unaware of anymore. Chances are, you are already working hard to build your brand identity in the marketplace.

I thought of writing about this again today because I see a lot of people doing too many things going in all directions in an effort to build a personal brand probably because they still don’t understand what it really means.

So, let’s talk about it!

Are You Excited About Getting Some New Domain Extensions?

April 15, 2014March 2, 2014 by Rishabh Gupta

[note background=”#F0F0F0″]This is a guest post by my friend, Rishabh Gupta. He is the founder of iNFOTYKE, a SMM & IT services company. Please feel free to connect with him on Twitter or Facebook[/note]

When you go for reserving a domain name for yourself, do you wonder what domain extension makes more sense for you (or your business)?

There was a time when having a domain automatically meant you had a “.com” and that’s why they called it the dot com bubble – the era to late 90’s when internet was introduced. Even the iPhone keyboard has a keyboard shortcut to add a “.com” to the website URL.

I still remember when I was searching for a pretty name for my startup that would represent my company. Needless to say that I was looking for a “.com” domain name and got lucky enough to get the one I desired.

All You Need To Know About Managed WordPress Hosting

April 2, 2014February 23, 2014 by Kumar Gauraw

Managed WordPress Hosting isn’t something that everybody is aware of and especially if you are new to online marketing or blogging, you may still be figuring out things about WordPress Hosting.

When I shared my experience with WP Engine and my reasons for moving out to start my own fully Managed WordPress Hosting service, many people asked me about this concept and how is it different from normal WordPress Hosting that most hosting companies offer.

Why I Moved Out Of WP Engine To Have My Own Hosting Server

March 5, 2014January 16, 2014 by Kumar Gauraw

Moving from one shared hosting environment to another was a lot of stress for me due to one problem or another. Sometimes it was their server’s performance. Other times the hosting company was complaining that my website was consuming way more resources than they allocated to my account. It was all very frustrating.

Looking for a better solution and to give myself a peace of mind, I decided to go for a managed WordPress hosting service. I knew it was going to cost me at least 15-20 times more than I was paying in a shared hosting environment, but I also knew I needed to get rid of those shared hosting issues.

By the way, you can check out my recent post where I shared why Managed WordPress Hosting is desired for serious bloggers and online entrepreneurs.

So, I decided to bite the bullet and signed up for what they call 'the BMW of managed hosting', WP Engine. I signed up for a $900 yearly plan and moved 3 of my websites, excited to see how my website performance and overall experience improves.

Will You Hire A Business Coach Who Lacks The Business Sense?

March 5, 2014December 16, 2013 by Kumar Gauraw

In my earlier post about fake internet experts, I had shared my encounter with a self-proclaimed marketing coach. Now, I came across another business coach who sells himself as a business coach and at the same time, laughs at those involved in business development activities that he doesn’t prefer.

Need To Have Your Own Products To Be Enterprising?

I came across a visionary business coach who declares that affiliate marketers and network markers are merely sales people and not business owners. The argument he gives in his support is that he has 3 decades of running a business of his own.

Why Entrepreneurs Need Managed WordPress Hosting Service

August 16, 2021October 21, 2013 by Kumar Gauraw

I have shared my website hosting story on a prior occasion, where I told you how I decided to do it myself when a web developer from Bangalore asked me to pay an amount which I thought was too much for the job.

But I was an IT professional by background and I had a handle on technology in general already. So, when I started hosting my first website, as an entrepreneur, I didn’t have much difficulty in catching up with WordPress.

I started by hosting my first website with GoDaddy and it was great. I didn’t have any experience in SEO and therefore I had no expectations. I didn’t care how much time it took to load a page and if I recall, snigdhakrishna.com used to take about 35 seconds to load. Neither Snigdha nor I cared and as a matter of fact, no one ever complained that the website was slow.

10 Proven Strategies To Build Credibility And Trust Online

November 21, 2013October 7, 2013 by Kumar Gauraw

All things being equal, people will do business with, and refer business to, those people they know, like and trust.

You might have seen this incredible quote from international bestselling author, Bob Burg on my homepage already. Well, this is one my favorite quotes when it comes to business development. I truly believe that long term success of your business depends very heavily on this concept.

When it comes to building trust online, things get a bit tricky. Anybody can claim to be an expert at something by establishing a website and publishing some content worth a few pages.

Well, that means the competition is very high. Establishing your credibility and building trust online in such a steep competition is a solid uphill battle. And you must win this battle or else your business won’t see much success in today’s online world.

So, how do you do that?