Social Networking Archives - Page 2 of 2

You Must Take LinkedIn Seriously So You Can Use It Effectively

May 17, 2013April 26, 2013 by Kumar Gauraw

I remember creating my LinkedIn profile near the beginning of 2006, not knowing if it was something I really needed. I created the profile because a colleague at work referred me to LinkedIn.

I just signed up because I didn’t want to disappoint my friends. I got started, entered a few details and didn’t bother to login again for several months.

Just like everyone else, I got a few LinkedIn promotional emails from time to time. I also received a few connection requests from other people once every few days. Those things kept me engaged and once in a while, I did login to accept or reject the requests or read messages etc.

But I wasn’t serious about LinkedIn or any social networking site (including Google’s Orkut) for a long time.

Personal Brand Strategy – How To Do It The Wrong Way

May 17, 2013April 10, 2013 by Kumar Gauraw

The world is noisier than ever. The competition is extremely high. Whether you are looking for a new job or new business, you’ve got to stand out from your competition. Your personal branding efforts drive your size of success.

However, did you realize it isn’t something new? The need to stand out from your competition has always been important to your success. The methods have evolved, but the need is the same, isn’t it?

Your Brand Strategy Can Work Two Ways

Like anything else, you can do your personal branding as well two ways:

Do it the right way where you stand out and attract what you desire.
Do it the wrong way and people start running away from you. You still stand out. But people want to stay away from your brand name.

If you are serious about getting that dream job or growing your business to the next level of success, you want to do it the right way.

Things To Do When Moving To A New Location

May 17, 2013April 4, 2013 by Kumar Gauraw

Moving to a new location for higher studies, for a new job or for business – is not the most comfortable thing in the world. In fact, it is one of the most intimidating activities for most of us. I don’t know about you, but I definitely do not appreciate the sequence of events associated with a move.

I have been moving from city to city, state to state and country to country for studies and jobs throughout my life. During my school days, I moved to places where local residents didn't speak the same language and didn’t eat the food I was used to eating. It was remarkable!

Life is life a bicycle. To keep you balance you must keep moving. –Albert Einstein [tweet this]

I bring up this topic today based on a question from a LinkedIn friend in New Jersey, Vedavathi Puligilla. She is a Technical Recruiter by profession and would like to start her own blog. Veda has seen her little sister facing the challenges of moving to a new city (due to her job) with a completely different culture than her native place.

Veda suggested that if I could provide some guidance on this topic, it may be helpful for people in such circumstances.

Your Personal Branding Efforts Drive The Size Of Your Success

May 5, 2013December 31, 2012 by Kumar Gauraw

Personal Branding, I really believe, is the most important aspect of your marketing. It is particularly important to book authors, life coaches, entrepreneurs and public speakers because success in these professions depends on your credibility in the marketplace. The more the credibility, the better your chances are of success.

What Is Personal Branding?

Wikipedia says : “Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book 'Think and Grow Rich' by Napoleon Hill.”

Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we have the ability to leverage the same strategies that make these celebrities or corporate brands apply. We can build brand equity and our online presence just like the celebrities and corporations.

What Not To Do On Social Media If You Are An Entrepreneur

February 4, 2013November 27, 2012 by Kumar Gauraw

Knowing what not to do while using social media for business is at least as important as knowing what we must do to leverage social media for busness. Earlier, I shared how to leverage social media for business where we discussed some of the basic steps for the entrepreneurs to take control of their personal brand and online reputation for business success.

Social media is the most powerful tool in hands of an entrepreneur who can leverage its power for business growth. If done right, the benefits of using social media platform are tremendous.

However, it is equally important to know and remember the cardinal rules of using social media for business. If used inappropriately, social media is powerful enough to only increase the pain.

How To Leverage Social Media For Business Success

February 4, 2013November 23, 2012 by Kumar Gauraw

Social networking has impacted the way businesses are done. Many young entrepreneurs have made fortunes just because they know how to leverage social media for business. Unfortunately, so many others struggle with it. Many entrepreneurs, though they are good with traditionally well known methods of marketing, are not able to adapt to social media correctly and end up losing out so much potential every day to their competitors.

Sometimes it's lack of knowledge. But, in most cases, it's lack of willingness to learn and change. I recently had a conversation with an entrepreneur struggling to just keep the shop open because of the marketing challenges. While talking about internet marketing and leveraging social media for her business, she informed me that she is already doing it and nothing is working.

Network Marketing Myth – You Lose Friends And Spoil Relationships

April 30, 2013November 7, 2012 by Kumar Gauraw

Faced with what is right, to leave it undone shows a lack of courage. ~Confucius [tweet this]

A few years ago when I was exposed to the network marketing business industry, I got two sets of information almost at the same time from two different sources. Interestingly, they were also just opposite to each other.

The set of people who showed me the business idea, were very positive and passionate about it. They were highly educated people with high profile professional careers. In short, they had what I wanted to have in terms of money, education and success professionally speaking. They shared why they chose network marketing and showed me why it was a good idea for me to give it a serious consideration.

The other set of people were my colleagues and a few friends who were around the same level in their careers as myself. I started to get their inputs when I asked them of their opinion of this business idea (As I always did before doing anything new). Many of them were aware of this industry and yet they were not participating because they believed it wasn't a good idea.

Network Marketing Business – Do People Really Make Money?

February 4, 2013August 6, 2012 by Kumar Gauraw

I decided to write this post on the Network Marketing business in this post. When I talk about business, this is one business model I have found that is very interesting and worth spending sometime learning and researching about.

Thanks to the social media and the internet, meeting people has become so much easy. Sharing my content, networking with people from around the world, I met some of the most phenomenal people who I would have never met otherwise. It is absolutely amazing what can be accomplished in this social media dominated world today!

Is it perfect? Absolutely NOT! I keep running into people from every industry who want me to do something for them, people, who want to get me into something or sell me something – all the time. Since it is easy to communicate with others today, the noise is high too when it comes to internet and social media marketing.

Your Klout Score -Why It Matters And How To Increase It

May 5, 2013July 16, 2012 by Kumar Gauraw

If you don’t know what Klout is, you should probably spend 15 minutes of your time to learn about it. I wondered about this for sometime and I am here to share with you what I learnt when I researched as to why and how much does it matter today.

If you have a Twitter account, you already have a Klout score whether or not you’re aware of it. If you are on Social Networking websites, you have a Klout score already though you may not know. I tend to think it is worth finding out anyway.