Social Media Categories - Page 3 of 4

Personal Brand Strategy – How To Do It The Wrong Way

May 17, 2013April 10, 2013 by Kumar Gauraw

The world is noisier than ever. The competition is extremely high. Whether you are looking for a new job or new business, you’ve got to stand out from your competition. Your personal branding efforts drive your size of success.

However, did you realize it isn’t something new? The need to stand out from your competition has always been important to your success. The methods have evolved, but the need is the same, isn’t it?

Your Brand Strategy Can Work Two Ways

Like anything else, you can do your personal branding as well two ways:

Do it the right way where you stand out and attract what you desire.
Do it the wrong way and people start running away from you. You still stand out. But people want to stay away from your brand name.

If you are serious about getting that dream job or growing your business to the next level of success, you want to do it the right way.

How To Use Google+ Hangouts For Video Conferencing

April 16, 2013March 7, 2013 by Kumar Gauraw

Have you used Google+ Hangouts for video conferencing with your friends, family members or your business associates? When it comes to video conferencing, Google+ Hangouts are one of the top free choices available on the internet.

Note: Image courtesy of Kate Harper's blog post on awesome tips on Google+ Hangout Etiquettes.

A few months ago, I shared some of the free conference services to conduct teleconferences involving international countries. Now, it's time to take the discussion up a notch by doing video conferencing for free.

Can you imagine how powerful it is to have 10 people from different places join LIVE in one video conference and talk to each other? And on top of that, isn’t it incredible that you can do it for free?

If that isn’t enough, it is also possible to put your video conference on live streaming to be viewable by public and also record and upload your hangouts to your YouTube channel . All this comes to you for free if you just have a Google Plus account.

Create Brand Identity Using Social Media And Blogging

April 26, 2013February 1, 2013 by Kumar Gauraw

Having a well-recognized and exclusive brand identity in the marketplace is the ultimate desire of every company, every entrepreneur.

A strong brand identity adds tremendous power to the sales and marketing efforts for every business, in every profession. Therefore, all businesses strive to achieve this goal. Technology has made this a level playing field.

Let’s discuss what it takes to create a distinct brand identity by leveraging the power of social media to create growth.

Brand Identity For A Business Organization

For a business, it is critical to plan the strategy to portray the right image to your target market. As a business, you want your company to set itself apart from the competition. You want consumers to buy your product and services. This requires a unique brand identity that your consumers can like, trust and remember.

Online Social Media – How To Leverage The Power Effectively

February 1, 2013January 15, 2013 by Kumar Gauraw

Social Media and the use of the social networking websites in day-to-day life has brought success and happiness to some and frustration to others. There are many aspects of the online world that is confusing to many people and that is the topic of discussion in this post.

Problems Using Online Social Media

A good friend of mine who doesn’t use social media and online world as much as I do, explained to me his frustration with this whole online thing and asked me if I had any resolutions to these problems.

Your Personal Branding Efforts Drive The Size Of Your Success

May 5, 2013December 31, 2012 by Kumar Gauraw

Personal Branding, I really believe, is the most important aspect of your marketing. It is particularly important to book authors, life coaches, entrepreneurs and public speakers because success in these professions depends on your credibility in the marketplace. The more the credibility, the better your chances are of success.

What Is Personal Branding?

Wikipedia says : “Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book 'Think and Grow Rich' by Napoleon Hill.”

Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we have the ability to leverage the same strategies that make these celebrities or corporate brands apply. We can build brand equity and our online presence just like the celebrities and corporations.

What Not To Do On Social Media If You Are An Entrepreneur

February 4, 2013November 27, 2012 by Kumar Gauraw

Knowing what not to do while using social media for business is at least as important as knowing what we must do to leverage social media for busness. Earlier, I shared how to leverage social media for business where we discussed some of the basic steps for the entrepreneurs to take control of their personal brand and online reputation for business success.

Social media is the most powerful tool in hands of an entrepreneur who can leverage its power for business growth. If done right, the benefits of using social media platform are tremendous.

However, it is equally important to know and remember the cardinal rules of using social media for business. If used inappropriately, social media is powerful enough to only increase the pain.

How To Leverage Social Media For Business Success

February 4, 2013November 23, 2012 by Kumar Gauraw

Social networking has impacted the way businesses are done. Many young entrepreneurs have made fortunes just because they know how to leverage social media for business. Unfortunately, so many others struggle with it. Many entrepreneurs, though they are good with traditionally well known methods of marketing, are not able to adapt to social media correctly and end up losing out so much potential every day to their competitors.

Sometimes it's lack of knowledge. But, in most cases, it's lack of willingness to learn and change. I recently had a conversation with an entrepreneur struggling to just keep the shop open because of the marketing challenges. While talking about internet marketing and leveraging social media for her business, she informed me that she is already doing it and nothing is working.

New College Graduate – How To Approach The Job Market

February 4, 2013September 10, 2012 by Kumar Gauraw

My Personal Branding GPS eBook received a lot of appreciation from my readers and I am thankful to all who provided their feedback and asked questions. Your feedback makes a lot of difference in my ability to make positive changes and continue to improve myself and my ability to serve.

This post is for you if you are in one of the following categories:

You are just out of college with a college degree and looking forward to have a good, respectable job.
You know somebody with a new college degree looking for employment. In this case, you may be able to guide them.

Hootsuite or Buffer : Choosing The Right Social Media Management Tool

April 30, 2013August 26, 2012 by Kumar Gauraw

Hootsuite or Buffer, what social media management tool is the best for my individual situation? If this is the question in your mind, probably this post is going to help. I use both and I have clients using both the tools and they are happy with both as well.

Scheduling tweets and other updates to go out to the social networking sites at pre-defined times is not just quite popular, but it is almost a need now for various reasons.

Your Brand Strategy Can Work Two Ways

Brand Identity For A Business Organization

Problems Using Online Social Media

What Is Personal Branding?

The Distraction Problem With Online Life